Bryan Nester Email & Phone Number

Hurst, Texas, United States

• Provided unique QR codes and materials to increase appointments by 328%• Launch of new digital asset management platform for US and CA franchisees• Omnichannel strategy for digital, email, radio, DOOH, OTT, social, blog, and sms• Integrated referral codes into appointment process and created unique links for send• Increased email sends and simplified template to grow appointments by 2,246%• Managed content for corporate partnership with the Dallas Cowboys• Produced 0:15 and 0:30 sec OTT ads to increase TAXiety campaign awareness

Hurst, Texas

• Grew return count in 2022 by 4.5%, increased tax appointments by 211%• Launched completely redesigned Liberty Tax website and new app• Developed and implemented new brand direction for organization• Created corporate marketing strategy and content calendar for 2023• Lead member of culture committee, working on mission and values refresh• Currently transitioning organization to a new digital asset management system and ad placement tool for franchisee use• Developed and implemented franchisee marketing strategy and content calendars• Setup corporate Google Data Studio to actively track traffic, conversions and content

Dallas/Fort Worth Area

• Increased campaign donations by 24% during my tenure (+2.1MM from 2018)• Led marketing strategy for B2B2C Giving Tuesday 2019 campaign generating 24K volunteer hours and $39.7M in donations (+29% from 2018)• Helped develop and implement campaign strategies, content and brand direction• Managed 3 employees: graphic designer, social, and video editor• Promoted donor and volunteer event attendance and supported on-site coverage• Tracked, coded and submitted monthly marketing expenses

Dallas, Texas

• Implemented Asana workflow tool to track deadlines and assignments• Managed graphic designer to meet tight delivery expectations• Supported the development and implementation of marketing strategies• Youngest member of change management initiative with Kotter, and led coalition for changing the culture from the inside out

Colleyville, Tx

• Planning, execution and measurement marketing for Flexi, a retail company, and First Money Center, a consumer lending company• Expanded marketing reach by implementing email and social strategies• Increased in-store and online traffic through creative seasonal promotions• Worked directly with franchisees on their B2C marketing tactics

Colleyville, Tx

• Created mix of creative marketing media: print advertising, website design, social ads, app design, truck fleet designs• Storyboarded concept for commercial, hired talent and oversaw on-site production

Keller, Tx

• Fast paced logo and custom art design for sports apparel company• Continually stayed ahead of queue of on-demand deadlines