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For nearly three decades I have partnered with Fortune 500 companies, led regional and national franchise marketing systems, collaborated with amazing talent, and strategically driven outcome-based content. I help franchise companies get the most from their information, to bring it off the shelf and into the hands of people who need it. • Franchise Manuals • Intranets • Franchisee Onboarding• Franchise Sales • Franchise Marketing • Local Store Marketing (LSM)• SEO • Content Management Systems • SEM• Email Marketing • Digital Transformation • Analytics• Content Strategy • Content Marketing • Social Platforms• A/B Testing • Digital Asset Management • UX / CX• Marketing Automation • Multivariate Testing • Traditional Marketing
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Content StrategistDelta Air Lines Oct 2015 - Jun 2019Atlanta, Ga- Content Strategy and Governance- Content Development, Maintenance, and Management- CQ 5.6 through AEM 6.3- SEO -
Digital Marketing - Content StrategistNovelis Apr 2014 - Jul 2015AtlantaContent Marketing and Content Strategy:- Implemented content management system (CMS) to speed time to market, improve accuracy, and dramatically reduce costs: decreased costs by $180k in first 3 months- Implemented digital asset management (DAM) to better manage worldwide brand assets, improve efficiency: 4 month project, ROI = 2500%- Integrated offline visual communications team with digital team, implemented processes to improve speed to market and client satisfaction: improved throughput by 30%, achieved $80k in savings for print projects, improved consistency of brand messaging across channels- Consulted with global talent acquisition team on their digital strategy, branding campaign, and technical implementation -
Content StrategistDelta Air Lines 2008 - Apr 2014I have created processes that improved content publication speeds by as much as 60%. Developed editorial calendars that spanned all digital channels (Facebook, Google+, Twitter, web, mobile web, iPad app, phone apps, YouTube, Pinterest), improving engagement and increasing the conversion rate. Developed metrics that accurately reflected the marketing goals of the company, improved those metrics through A/B and multivariate testing, and improved our ability to cross-sell promotional and ancillary items.In short, we turned content management from a cost center into a revenue producer -- tracked, measured, and improved the performance of static content's role in revenue production. We created incremental improvements, as well as innovative leaps to lead the industry.We merged SEO strategy with content strategy and delivered through all channels. We worked with Revenue Management, Marketing Communications, Corporate Communications, and individual business units (Cargo, TechOps, Corporate Responsibility, etc) to improve their visibility, conversion, and revenue.And we did this worldwide, using a state of the art Content Management System (CMS) to localize, regionalize, and personalize content. Information architecture, taxonomy, SEO, and content strategy -- I've been a leader on some projects, a follower on others, but always intimately involved with every facet of content delivery, with goals of engagement, conversion, and incremental sales.
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PresidentGossamer Marketing Mar 2002 - Mar 2010Local Store Marketing and advertising for franchise and chain restaurants. Provide local store marketing training, seminars, and workshops for owners/operators. -
ConsultantGmac Insurance Jul 2006 - Sep 2006Target audience based SEO -
Director Of MarketingRaving Brands (Innovative Brands) Jan 1999 - Sep 2005Created marketing strategies at the local store, co-op, and national levels to increase AUV. Guided brands from concept to development and sustainability, including Planet Smoothie, Shane's Rib Shack, PJ's Coffee, and Mama Fu's Asian House.
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ConsultantUps Supply Chain Solutons Jun 2002 - Sep 2003Aligned marketing communications with Internet development during UPS rebranding. Directed re-branding efforts of more than 20 web sites and headed team to develop corporate site for $3.3B UPS subsidiary.
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Frequently Asked Questions about Bryan Garner
What is Bryan Garner's email address?
Bryan Garner's email address is br****@****oup.com
What is Bryan Garner's direct phone number?
Bryan Garner's direct phone number is (800) 800*****
What skills is Bryan Garner known for?
Bryan Garner has skills like Seo, Market Planning, E Commerce, Marketing Strategy, Marketing, Marketing Communications, Strategic Planning, Strategy, Social Media, Start Ups, Advertising, Facebook.
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Bryan Garner
North Palm Beach, Fl6nexteraenergyresources.com, juno.com, nexteraenergy.com, nexteraenergy.com, nexteraenergyresources.com, fpl.com2 +156169XXXXX
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1rti.org1 +130955XXXXX
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Bryan Garner
Lead Programmer Analyst Advanced (H&W Interfaces) - Health Senior Client Technology ManagerWilmington, Nc
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