Bryan Ochalla Email & Phone Number

Collaborate with SEO manager and a team of analysts to develop and execute the site's content strategy, maintain its position as the internet's preeminent source of insurance information, and increase the company's annual gross profit. Manage day-to-day content production, scheduling, and workflow. Supervise a team of writers and edit their content using SEO best practices.Write and publish articles, as well as other marketing and web copy, as needed. Use Ahrefs and Semrush while writing and have used Umbraco and WordPress for publishing.

Worked with SEO and content managers to develop article ideas for the auto, home, renters, and health insurance sections of QuoteWizard.com.Transformed those ideas into numerous consumer-facing articles per month while utilizing SEO keyword research (via Ahrefs and Semrush) and competitive analysis.Crafted landing page, springboard, and other web copy as needed.

As a freelance writer and editor, I've written long-form features, news articles, blog posts, profiles, reviews, and Q&As for a wide range of publications and websites. I've also written white papers and edited numerous articles, manuals, and books.Some of my clients: The Advocate, Associations Now, Credit Union Management, DiversityInc, The Financial Brand, Gamasutra.com, GayWired.com, the National Federation of Independent Business (NFIB.com), QuoteWizard.com, Senior Living Executive, and Transaction Trends.

Seattle

Collaborated with SEO manager to develop and execute content strategy, build QuoteWizard.com into one of the largest insurance education websites, and increase company's annual gross profit. Managed--with a little help from Jira--day-to-day content production, scheduling, and workflow. Supervised a team of five content writers and edited their articles, blog posts, and long-form data studies using both CMS and SEO.Wrote news articles and blog posts as needed, and also produced e-newsletters, press releases, taglines and slogans, as well as other marketing and web copy, as needed.Updated and maintained style guide that set the voice and tone of the company's consumer-facing content.

Seattle

Helped conceive, launch, and (almost single-handedly) populate the QuoteWizard Insurance News blog.Wrote and published as many as five long-form, consumer-facing articles, blog posts, and reports per week using CMS (Umbraco) and SEO.Worked independently to research and develop ideas for articles and blog posts.Regularly interviewed industry experts to produce unique content and copy.

Developed, researched, and wrote up to five articles for the company's main website (GayWired.com) each day. Also wrote up to 10 additional articles for the site every month, generally in the form of investigative features, columns, and profiles.

Worked with two other editors to develop, design, and produce a monthly magazine, Credit Union Management, read by more than 8,000 credit union executives throughout the United States and Canada.Developed story ideas, assigned them to freelance writers, and edited the resulting articles. Also wrote and/or edited eight, one-page departments each month and regularly contributed feature-length articles of my own.

Responsible for the entire editorial production—including news writing and editing, correspondent assignments, photography, pagination, and press check—of a weekly newspaper serving three communities.Personally contributed up to 10 editorials, feature stories, and sports articles per week.

Journalism And Art History

Certificate In Professional Technical Writing