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Bryan Smith, the founder of Tuned Consulting, boasts over 20 years of experience in B2B marketing, product management, and sales across various industries, including legal publishing, consumer packaged goods, manufacturing, staffing, and SaaS software. He has led marketing departments in both large corporations and small startups, embracing the hustle and can-do spirit of startup environments while valuing the right level of process to maintain efficiency.As an experienced B2B marketing leader, Bryan has deep expertise in demand generation, digital marketing, product marketing, channel marketing, content strategy, and more. Bryan is a strong believer in the power of positioning and branding, having spearheaded the creation of unique branded experiences across various formats, from large tradeshows to digital content. His ability to connect with others has made him effective at building high-performing teams and leading cross-functional initiatives, skills that are complemented by his engaging speaking and presentation abilities.In addition to his creative talents, Bryan is data-driven and capable of synthesizing information from multiple sources to drive strategies and demonstrate effectiveness. His analytical approach, combined with his creative execution skills, makes him a critical thinker and strategic leader who can craft clear and actionable plans to drive growth and customer engagement. He has conducted a wide range of market research projects, including persona development, market sizing, segmentation, win/loss studies, competitive analysis, and other primary research projects. Bryan also has deep experience as a product marketer. His recent work includes collaborating with Tennant's advanced engineering team to align innovation efforts with customer needs and market trends and add focus and rigor to the innovation process. He has implemented several websites and enterprise martech solutions. Bryan is proficient with various enterprise martech solutions, such as Salesforce, Microsoft Dynamics, HubSpot, Drift, WordPress, Figma, Adobe Creative Suite, Canva, Google Suite, and more.Beyond his professional achievements, Bryan has served on the City Council in Maplewood, Minnesota, is an alpine ski instructor, an actor and singer, and enjoys collecting and restoring classic Jaguars. Bryan lives in Maplewood, Minnesota with his wife,15-year-old son, and three dogs.
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Founder And PrincipalTuned ConsultingSaint Paul, Mn, Us
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Founder And PrincipalTuned Consulting Jun 2023 - PresentMaplewood, Minnesota, UsTuned Consulting provides fractional and project-based marketing support to B2B marketing professionals. Practice areas include fractional CMO support, marketing planning & strategy, group facilitation, innovation strategy, sales/marketing alignment, and customer insights. -
Instructor And ClinicanSkijammers Ski And Snowboard School Dec 1991 - Present -
Head Of MarketingExtole Sep 2022 - May 2023San Francisco, Ca, UsLaid off as part of a RIF-Led enterprise marketing strategy and execution, driving over $26M in annualized pipeline-Restructured agency and consulting relationships to increase effectiveness and lower related spend by 75%-Overhauled SEM strategy with deep performance audit, keyword analysis, and selection of new vendors resulting in a 61% increase in traffic with only a 35% increase in spend in the first month after optimization-Implemented robust online chat-bot technology on the Drift platform with 20+ custom playbooks-Created new tradeshow and event strategy, design, and fixtures with 20+ shows and events planned for 2023-Implemented robust online chat-bot technology on the Drift platform to capture first-party data, streamline lead generation, provide on-demand salesscheduling, and provide key customer support resources-Optimized data structures, taxonomy, and reporting best practices in Salesforce and HubSpot to provide deep, accurate, and real-time insights intomarketing and sales performance -
Senior Innovation Strategist - Advanced Product DevelopmentTennant Company Nov 2020 - Feb 2022Eden Prairie, Mn, Us-Led global enterprise strategy for Advanced Product Innovation, including ideation, valuation, and voice-of-customer research for early-stage breakthrough product innovation-Created new Multi-Generational Product Planning process to align global strategy across multiple categories and global business units-Launched coordinated global voice-of-customer strategy-Implemented product pipeline management software to drive global stakeholder alignment -
Head Of Marketing - North AmericaTennant Company Jun 2017 - Nov 2020Eden Prairie, Mn, Us-Led marketing efforts for $600M BU across multiple sales channels, verticals, and categories driving profitable growth for 10 consecutive quarters-Directed demand generation program consistently delivering 20,000+ MQLs annually representing $40-60M in attributable sales exceeding MQL plan every year-Reimagined product marketing with content powered customer-centric methodology for all categories, including equipment, robotics, and aftermarket-Created enterprise product launch process providing consistency and improved communication with key stakeholders-Won Tennant's 2020 Leading Edge award for leading development and adoption of breakthrough sales enablement platform
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Marketing Manager – Distribution And Strategic Account ChannelsTennant Company Apr 2013 - Jun 2017Eden Prairie, Mn, Us-Led marketing efforts for strategic accounts and independent distributor channels driving demand, alignment, and channel strategies-Designed and executed partner marketing and demand generation programs for over 200 distribution partners, including marketing coop, growth rebate, sales rep incentive, and other key programs-Led strategy and execution for 40+ tradeshows annually, including ISSA/Interclean, MODEX/ProMat, NACS, American Restaurant Association, Grainger, and more
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City Council MemberCity Of Maplewood Nov 2015 - Dec 2020Maplewood, Mn, Us -
Associate Channel ManagerGeneral Mills Jul 2011 - Apr 2013Minneapolis, Minnesota, UsLed strategy and execution of robust multi channel B2B campaigns targeted at convenience retailers and wholesalers including the production of over 200,000 selling kits for use by wholesalers' sellers -
Marketing Manager - Litigation SoftwareThomson Reuters Jul 2005 - Jun 2011Toronto, On, CaCreated integrated marketing and channel strategy for company's first litigation productivity software venture for sales force of 1000+ sales professionals achieving 29.9% growth in year one -
Inside Sales RepresentativeThomson Reuters Apr 2004 - Jul 2005Toronto, On, Ca-Sold legal research solutions to law firms and government agencies achieving 120% of plan
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B2B Sales - Legal Publishing, Executive Recruiting And StaffngVarious Firms Apr 2000 - Mar 2004Us-Drove new business for construction and accounting executive search and temporary staffing-Achieved sales in excess of 153% of sales plan for 2003 -
Alumni Development CoordinatorSigma Alpha Epsilon Jun 1999 - Apr 2000Us
Bryan Smith Skills
Bryan Smith Education Details
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University Of Minnesota - Carlson School Of ManagementMarketing -
University Of MinnesotaPolitical Science
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St. Paul Academy And Summit SchoolHigh School
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Lake Country School
Frequently Asked Questions about Bryan Smith
What company does Bryan Smith work for?
Bryan Smith works for Tuned Consulting
What is Bryan Smith's role at the current company?
Bryan Smith's current role is Founder and Principal.
What is Bryan Smith's email address?
Bryan Smith's email address is br****@****tco.com
What is Bryan Smith's direct phone number?
Bryan Smith's direct phone number is +165135*****
What schools did Bryan Smith attend?
Bryan Smith attended University Of Minnesota - Carlson School Of Management, University Of Minnesota, St. Paul Academy And Summit School, Lake Country School.
What skills is Bryan Smith known for?
Bryan Smith has skills like Marketing Strategy, Competitive Analysis, Cross Functional Team Leadership, Marketing, New Business Development, Management, Leadership, Marketing Communications, B2b, Sales, Market Planning, Program Management.
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