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Two decades in the digital and emerging media industry across startups, brands, consultancies and agencies. Full P&L responsibility with a history of successfully launching new divisions, product offerings and generating new business. Diverse background across product development, analytics, advertising, communications and marketing, with a focus on emerging trends and technology. Active speaker at conferences. Guest lectured on emerging media and innovation at NYU and Pace universities, mentor for NYU’s school of business. Authored the social marketing section in the book Contemporary Issues in Digital Marketing (2018). Discussed influencer marketing trends on Good Morning America. PRWeek 25 Most Influential in Communications Technology.Volunteer experience includes technology council at Big Brothers Big Sisters of NYC and Solving Kids’ Cancer. Passionate tennis player and member of the United States Tennis Association.
Mslgroup
View- Website:
- india.mslgroup.com/organic
- Employees:
- 69
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Chief Innovation OfficerMslgroupNew York, Ny, Us
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Chief Innovation OfficerMslgroup 2019 - PresentParis, Fr -
Partner, Digital Practice LeadFleishmanhillard 2018 - 2019St. Louis, Mo, UsOversaw digital practice including Social, Analytics, Influencer, Creative Services and Content Studio.Member of Global Social & Innovation Leadership Team responsible for digital best practices, innovation and thought leadership across FleishmanHillard's 80+ worldwide offices. -
Group Svp, Consumer Digital & Influencer PracticeMarina Maher Communications 2016 - 2018New York, Ny, UsLed Consumer Digital and Influencer practice. Created new frameworks around influencer marketing and combining digital and word of mouth to drive measurable sales lift for some of their largest clients. -
Managing DirectorMedia Storm 2014 - 2016New York, Ny, UsLaunched and oversaw 3Degrees as the full service social marketing agency under WCG/Media Storm. Responsible for business development, staffing and hands on client strategy. Drove profitability within twelve months with a portfolio of clients including WE tv, FOX, Sundance, Ovation, Wendy Williams Show, NJOY, Celebrity Cruises.Part of Media Storm management team, 2nd largest independent media agency in the US. -
Group Ad / Managing Director NyAccenture Interactive 2013 - 2014Oversaw NY portfolio of accounts including Samsung, Beiersdorf and NBC Networks.
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Vice President, DigitalEdelman 2012 - 2013New York, Ny, UsOversaw some of NY Digital's largest accounts including Unilever Dove Men and Pfizer. Member of core business development team, and led several new business wins including IZOD, Heineken and TOTO. -
Senior Director, Client DevelopmentNm Incite 2012 - 2012New York, UsStrategy & Client Development for Nielsen/McKinsey Consulting joint venture. Worked with clients including Microsoft, Sony and HP to deliver social analytics and social business consulting solutions. -
Head Of Engagement PracticeConverseon.Ai 2010 - 2012New York, Ny, UsConverseon is a social marketing consultancy spun out of Y&R combining three practice areas: Agency/Engagement, Management Consulting, Research & Technology platform. Head of 30+ Engagement practice including account services, strategy, creative and media. Oversaw clients including IBM, Siemens, 3M, and Allstate. Led several new business wins including Con Agra, Applegate Farms, Nature's Bounty. -
Director Production And Account ManagementSportsvite.Com 2008 - 2010Venture funded sports social networking platform connecting the 100M recreational athletes in the US. Managed client relationships and custom portals for CBS, ESPN and Puma.
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AdvisorBt 2008 - 2008London, GbDeveloped business plan for British Telecom backed startup, IOglobal, focused on consumer data targeting combined with location based services -
Portfolio Manager, Mobile And Emerging ChannelsViacom 2007 - 2008New York, Ny, UsOversaw mobile and emerging media portfolio across Viacom brands (MTV, VH1, Comedy Central, Nickelodeon, Spike) including mobile games, sites, streaming video, and music. -
Director Product DevelopmentLagardere 2004 - 2007Paris, FrHead of product development for the Lagardere backed mobile technology and mobile marketing startup Cellfish Media LLC. Early employee as the company raised $70MM in the US and abroad. Helped develop numerous firsts including the first mobile social network, mobile record label, games and apps, as well as the storefronts of major wireless carriers in the US and international.
Bryan Pedersen Skills
Bryan Pedersen Education Details
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Suny GeneseoCommunications
Frequently Asked Questions about Bryan Pedersen
What company does Bryan Pedersen work for?
Bryan Pedersen works for Mslgroup
What is Bryan Pedersen's role at the current company?
Bryan Pedersen's current role is Chief Innovation Officer.
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What schools did Bryan Pedersen attend?
Bryan Pedersen attended Suny Geneseo.
What skills is Bryan Pedersen known for?
Bryan Pedersen has skills like Digital Strategy, Digital Marketing, Mobile Marketing, Social Media, Digital Media, Social Media Marketing, Mobile Devices, Integrated Marketing, Online Advertising, Strategy, Interactive Marketing, Marketing.
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