Bryan Edwards Email & Phone Number

Huron, Ohio, United States

In a perfect world, you would have time to do it all! But sometimes, life gets in the way. The hours you are putting in are more than what you expected, and marketing keeps falling down the "to-do" list.That's where we can help.From social media strategy and media relations, to website analytics and content creation, we provide all the tools, guidance, and support you need to increase awareness of your business.How can we help you today?

Sandusky, Ohio

- Directed the development, implementation, and execution of the visitor bureau’s annual marketing plan, including advertising, social media, public relations, and community relations- Managed an annual budget of approximately $2 million - Tracked and monitored effectiveness of all marketing activities, ensuring that the annual campaign achieved the goals and objectives approved by the board of directors- Oversaw communications staff, including a public relations, social media, and… Show more - Directed the development, implementation, and execution of the visitor bureau’s annual marketing plan, including advertising, social media, public relations, and community relations- Managed an annual budget of approximately $2 million - Tracked and monitored effectiveness of all marketing activities, ensuring that the annual campaign achieved the goals and objectives approved by the board of directors- Oversaw communications staff, including a public relations, social media, and creative manager- Successfully led the team in creating award-winning projects and campaigns, including 17 Ohio Travel Association RUBY awards and four Ohio Association of Convention & Visitors Bureau STAR awards - Doubled web traffic to more than 1.75 million sessions annually, while increasing and exceeding several additional key performance indicators Show less

Sandusky, Ohio

- Oversaw publicity campaign - Grew earned media coverage from both traditional and new online media outlets - Managed public relations coordinator - Launched an official spokesperson Twitter account, which generated additional media coverage of the park, both locally and nationally, on media outlets such as the Cleveland Plain Dealer, The Weather Channel, CNN’s Headline News, and more- Delivered expert crisis communications that helped mitigate negative circumstances and… Show more - Oversaw publicity campaign - Grew earned media coverage from both traditional and new online media outlets - Managed public relations coordinator - Launched an official spokesperson Twitter account, which generated additional media coverage of the park, both locally and nationally, on media outlets such as the Cleveland Plain Dealer, The Weather Channel, CNN’s Headline News, and more- Delivered expert crisis communications that helped mitigate negative circumstances and protect the company’s brand and image- Generated more than 2,000 stories in 2014 alone about Cedar Point, its special events and resort properties in local, regional, national, and international media outlets - Expanded the park’s blogger campaign, including mom and travel bloggers, which reached an audience of more than two million people through a variety of social media channels Show less

Sandusky, Ohio, United States

- Directed a staff of full-time and seasonal employees which helped create, manage, and execute the park’s promotional and media relations campaigns- Worked closely with the park’s advertising agency to provide additional promotional opportunities with key partners in its core and secondary markets- Created new department charged with overseeing the development and implementation of Cedar Point's creative, strategic, and comprehensive internal and external publicity strategy, including… Show more - Directed a staff of full-time and seasonal employees which helped create, manage, and execute the park’s promotional and media relations campaigns- Worked closely with the park’s advertising agency to provide additional promotional opportunities with key partners in its core and secondary markets- Created new department charged with overseeing the development and implementation of Cedar Point's creative, strategic, and comprehensive internal and external publicity strategy, including special events and sales promotions- Planned, coordinated, and developed a new blogger campaign that helped reach a key demographic at little to no cost to the company Show less

Sandusky, Ohio, United States

- Spearheaded development of a new sales promotions program, designed to create and implement a series of special events and promotions to drive visits to the park- Expertly managed a six-figure budget that helped promote the park’s calendar of special events, while providing strategic cost-savings for the company- Expanded the park’s Physics Day to a week-long Math & Science event designed to reach more students with positive messaging promoting STEM learning- Partnered with… Show more - Spearheaded development of a new sales promotions program, designed to create and implement a series of special events and promotions to drive visits to the park- Expertly managed a six-figure budget that helped promote the park’s calendar of special events, while providing strategic cost-savings for the company- Expanded the park’s Physics Day to a week-long Math & Science event designed to reach more students with positive messaging promoting STEM learning- Partnered with several key organizations to ensure the event’s success, including coordinating exhibits with National Aeronautics and Space Administration (NASA), COSI Columbus, Imagination Station (Toledo), Detroit Science Center, and several regional meteorologists to help promote weather education- Launched the first-ever nationwide Cedar Point K’NEX Great Thrill Ride Build-Off, a contest designed to encourage classrooms and student groups in competition to build the most innovative amusement park ride model using K’NEX building sets- Collaborated with corporate partners to promote Cedar Point during both the operating and non-operating seasons, including Pepsi, Goodyear, John Deere, and various professional sports teams- Produced several new special events and promotions that generated more than $1 million in profit for Cedar Point- Directed the creation of new fundraising events which have helped raise more than a half million dollars for a wide variety of charitable organizations, including the American Red Cross, American Cancer Society, The Arthritis Foundation, Toys-for-Tots, Humane Society, Give Kids The World and more Show less

Sandusky, Ohio, United States

- Served as spokesperson for park with media outlets around the world- Wrote press releases, fact sheets, and other content promoting the park - Expanded market awareness of Cedar Point by proactively pitching stories to local and national television, radio, print, and internet media outlets with outstanding results, including stories on The Discovery Channel, The Travel Channel, Every Day with Rachael Ray magazine, and numerous other media outlets

Sandusky, Ohio, United States

- Established a publicity campaign goals and objectives matrix, and a new media monitoring report that helps the company track and evaluate the department’s performance for improvement purposes- Introduced creative new ideas and proposals for press releases and events that helped further the company’s image and awareness and increased sales revenue- Earned media coverage with the key kids demo by cultivating stories with National Geographic Kids, Kids News Network (Columbus), and… Show more - Established a publicity campaign goals and objectives matrix, and a new media monitoring report that helps the company track and evaluate the department’s performance for improvement purposes- Introduced creative new ideas and proposals for press releases and events that helped further the company’s image and awareness and increased sales revenue- Earned media coverage with the key kids demo by cultivating stories with National Geographic Kids, Kids News Network (Columbus), and more- Facilitated national television, radio, print and Internet media coverage with well-known and respected media outlets, including Fox News, CNN, The Travel Channel, The Today Show, National Geographic Channel, Paul Harvey News, The Wall Street Journal, US News and World Report, Forbes, Chicago Tribune, and others Show less

Sandusky, Ohio, United States

- Established new relationships with numerous media representatives in our core and secondary markets, including Chicago, Cleveland, Cincinnati, Columbus, Indianapolis, and others- Demonstrated ability to write, edit, and proofread hundreds of press releases, fact sheets, media kits and other publicity materials

Sandusky, Ohio, United States

Managed retail outlets in designated section of park, including overseeing the hiring and scheduling of seasonal staff, budget adherence and maintaining proper inventory levels.