Manage content creation and engagement strategies across all company social media channels; collaborate with agents to design personal marketing plans and assist with content creation; meet with new agents immediately upon onboarding to review marketing capabilities; manage website content and interface with IT to troubleshoot issues and implement improvements; compile and communicate monthly and quarterly market data; create advertising campaigns for local placements throughout Georgia.

Managed social media platforms, digital content, corporate image collateral and e-mail marketing initiatives.

Prospected, secured and managed multiple client relationships; researched and recommended property options for buyers; created and implemented seller marketing activities; negotiated all offers on behalf of clients; managed pre-closing activities for buyers and sellers.

Managed the development and growth of new business opportunities by identifying, researching and launching new and enhanced products and services.

Provided consulting services ranging from product development expertise to licensing negotiations and sales support.

Led team of five Product Managers through all phases of product lifecycle for mass market customers such as Wal-Mart, Target and CVS, from ideation to post-launch analysis. Interfaced with Sales to develop product pricing, merchandising and marketing strategies; attended buyer presentations as required. Partnered with Sourcing to prepare and validate product specifications; traveled to China annually to inspect factories, and locate new suppliers.

Conducted on-going competitive market analysis and trend research. Managed teams of freelance artists and advertising agencies to create product, sales collateral and website designs. Communicated with Operations to ensure all product specifications were understood and implemented correctly.

Assessed market landscape to foster relationships with potential licensees for stationery, publishing, music, and interactive categories. Negotiated win–win licensing contracts and mentored licensees in proper application of Coca-Cola trademarks to optimize returns and to enhance brand image.