I'm an experienced digital marketing professional specializing in inbound marketing with a focus on paid and earned media channels. Having worked on SEO, PPC, and Online Display campaigns for clients in a freelance capacity, I've experienced the shift from "doing what works" to gain visibility to "doing what's best for the users". As digital marketers, it's our duty to think outside the box and focus on what matters... conversions, leads, and ultimately revenue.I started in the digital marketing world back in 2011 dedicated to driving traffic to client websites through both paid and earned channels. I initially focused on organic optimizations (SEO), and quickly realized that paid search (PPC) is a critical component of the digital marketing mix. Analyzing the trends in first-touch, last-touch, and multi-channel attribution models, I adapted to become more of a holistic inbound marketer with professional experience to boot.Feel free to send me an email at bpiwarun@gmail.com, or browse some of the case studies on my website at www.BryanPiwarun.com to learn more.