Precision SEM is a search engine marketing firm specializing in paid search, SEO and conversion optimization. Visit us online at www.precisionsem.com.

As the Vice President of Marketing, my team was responsible for driving high quality leads across various mortgage properties and advertising channels. I oversaw the lead generation team, including paid search, display, conversion optimization, web development and our affiliate program. Veterans United Home Loans is now the number 1 provider of VA home loans nationwide.

Introduced the company to online marketing and launched 3 websites aimed at high quality paid and local search mortgage leads.Rebranded the marketing identity of the company, including logo, color and typography, as well as developed a brand guide and company wide presentation of brand rollout.

After just one month of consulting with the marketing team, they began to see significant results in their paid search performance:14% Increase in click through rates23% Increase in online conversion rates91% Increase in traffic106% Increase in total conversions55% Decrease in cost per conversionSurety Bonds.com is now the number 1 surety producer in the United States.

Plus1 Marketing, a search marketing firm specializing in SEO, paid search, conversion optimization and social media, was awarded an Inc. 500 award in 2009, and was recognized as the fastest-growing company in Missouri that same year.I directed the lead generation, paid search, and web programming teams at Plus1 and was responsible for multiple paid advertising campaigns in some of the most competitive industries online, including mortgage, real estate, insurance and property rental.Our marketing team launched websites in various industries, including LakeRentals.com, which was acquired by the Weather Channel in 2007.Plus1 was absorbed by VA Mortgage Center.com (now Veterans United) in 2009.

A great learning experience, I was responsible for paid search marketing for Show Me Tickets, a nationwide ticket brokerage which was acquired by TicketsNow, and later Ticketmaster.