At Fluree, I oversee all aspects of design, with a focus on expanding design capacity and maturity through human-centered practices and strategic branding. I am building a team of high-performing creators, communicators, designers, and researchers, all working toward Fluree’s vision of delivering Intelligent Data for production AI, ensuring fine-grain knowledge, security, and trust.Learn more at flur.ee

I actively own and Ranzenhaus, where we leverage the discipline of design and conceptual thinking to deliver value to start ups, individuals, and organizations of all kinds. I help clients achieve clarity, communicate their intentions, and connect their ideas to the right audience through impactful visuals.

As Assistant to the Director of User Experience, I championed a research-based, user-centered design approach within an engineering-driven consultancy. I increased the visibility of the design practice across the organization through presentations at company-wide meetings and in smaller group settings.I collaborated with internal product teams to deliver detailed interface prototypes, proofs of concept, and scalable design systems. I also conducted audits of client user interfaces, particularly in the insurance and healthcare sectors, providing prioritized recommendations for improvements. Additionally, I evaluated and introduced modern design and research tools to support project definition, ideation, design, prototyping, testing, and development.

I researched and developed innovative methods for managing field service operations within major telecom organizations. I facilitated the visualization of CSG's enterprise-wide Field Service Management (FSM) software, gathering key insights through contextual inquiry and hands-on observations, including dispatch center visits and field technician ride-alongs.By mapping user journeys, I identified opportunities for product enhancements and made actionable recommendations. I also introduced Figma as a collaborative design-to-development tool within an agile framework, pioneering its use to streamline the design process and improve cross-functional collaboration.

I led initiatives to enhance the design operations within the organization, collaborating with user research, engineering, data science, and design teams to establish a cohesive, company-wide visual design language. I played a key role in researching and advising on software and design asset decisions, including the transition from Photoshop to Sketch and ensuring proper typeface licensing.Additionally, I aggregated design concepts from multiple team members and oversaw their translation into reusable components using Storybook. I was a strong advocate for the system’s implementation and helped form a dedicated team to drive this effort forward.To support product delivery, I conducted and administered qualitative user tests focused on critical paths and interface concepts, which led to significant improvements in user flows.

Instructor for courses in digital design and brand identity.

Think. Make. Be.

I collaborated with department leaders and university administrators to develop both digital and traditional campaigns. My work spanned across various colleges and administrative departments, including notable contributions to the Sturm College of Law, The Graduate Taxation Program, The Morgridge College of Education, the University Admissions Office, and the University Office of Communications.

I developed a wide range of digital and traditional materials for individual colleges, administrative departments, and university-wide branding initiatives. Notable high-visibility projects included the comprehensive redesign and implementation of the university's website, a promotional video for admissions, motion design sequences for the university’s radio station, and the design and production of the alumni magazine.

As a co-founder of the company, I played a key role in sourcing and managing client relationships. I led the conception and delivery of printed collateral, websites, and brand identities for clients in Automotive, Financial Services, Education, and Entertainment sectors across the greater Los Angeles area.Some notable projects include concept development for the Scion automotive brand logo, collateral for the newly-formed Kinecta Credit Union, books and infographics for private art institutions such as the Los Angeles County High School for the Arts and ArtCenter College of Design, and software packaging design for Disney Interactive.

I spearheaded the design of a forward-thinking "All Things Disney" point-of-purchase interface at The Disney Store in Glendale, CA. By integrating touch-screen displays and motion graphic promotions, I enhanced the shopping experience and drove customer engagement. My innovative concepts contributed to increased sales and brand visibility.