Bryan Grover Email and Phone Number

Conversion copywriter and content strategist with a focus on B2B tech and software.Specialties include:-Email Marketing Strategy & Execution-Content Planning & Execution-Conversion Optimization

Develop content deliverables including white papers, blogs, website copy, sales material, email copy, landing page copy, and more for information management organization. Manage digital event set up, execution, and promotion. Responsible for creation of email promotion calendar and development of editorial calendar.- Write, edit and publish compelling copy on a daily basis for marketing campaigns and programs including short and long form content- Designed, built, wrote, and maintain email nurture streams with segmentation by user type, persona.- Identify content needs for digital events and campaigns, providing asset lists, guiding content creation, and supporting distribution of that content- Measure and report on the effectiveness of content messaging and delivery, determining which methods work for the Access brand and why- Help standardize department procedures to develop, publish, and manage content- Work closely with sales teams to report progress towards monthly revenue goals, share campaign analytics and key insights, and collaborate on marketing initiatives for generating new business opportunities and strengthening client relationships - Work collaboratively with stakeholders to support marketing team strategy and achieve goals

Managed marketing strategy and execution for a suite of healthcare information products worth $14MM in revenue. Promoted 160+ books and 14 paid newsletters spanned email, direct mail, social media, sales collateral, and paid advertising. Researched emerging technologies and new trends in email marketing to maximize effectiveness of strategies and tactics.- Designed, tested, and adjusted email templates for maximum conversion.- Planned marketing calendar monthly and deployed 100+ targeted email campaigns per month- Worked closely with key executive, editorial, and marketing stakeholders to turn their content strategy into compelling marketing copy and promotional material - Learned audience management and segmentation in IBM Marketing Cloud to enable better-targeted email promotions

- Wrote sponsored content which appeared on BostonGlobe.com- Collaborated with a team of seven sales representatives, advising functional ways to sell and implement unique ad offerings - Created and maintained a collection of sales collateral on upcoming initiatives while keeping an up to date knowledge-base of Boston Globe Media’s entire product suite. - Built 70+ landing pages for email campaigns promoting special sections of the newspaper.- Assisted product team in the relaunch of a brand new “Real Estate at Boston.com” website, especially with resolving technical issues with data migration.- Wrote and designed sales collateral for promoting advertising offerings- Aggregated campaign reporting data into concise, informative client-facing reports.- Extrapolated data trends and made suggestions to sales representatives to optimize advertising campaigns or identify new advertising solutions.