As the Head of Design at Shift4, my focus has been on elevating the user experience and brand expression across our diverse portfolio. When I joined, the design team was virtually non-existent. Since then, I’ve expanded it and fostered a culture of innovation and collaboration. My approach has been to address the real challenges our users face. By deeply understanding user behavior and business needs, I’ve optimized workflows and significantly enhanced customer satisfaction.

Innovative POS Design: Pioneered a groundbreaking Point of Sale interface tailored specifically for the Sports & Entertainment sector, setting a new industry standard.Digital Transformation: Conceived and executed an industry-first mobile web ordering and mobile wallet system, reshaping the way patrons interact with venues.Loyalty Evolution: Designed an avant-garde venue currency and loyalty system, enhancing user engagement and fostering repeat business.Revolutionary Checkout: Elevated the user purchasing experience by creating an unparalleled Rich Checkout design, simplifying transactions while enhancing user satisfaction.

I worked directly with the Quick Books Care team to deliver solutions for leading product issues that drive support calls and damage the brand.

I created visual design systems and interaction design patterns for the user experience team. I revolutionized the sales experience for products like Deposits, Preferred Rewards, Auto loans, and Financial Education.

I synthesized a contemporary visual style and intuitive user experience for the updated Wealth Management Group Intranet

I designed a delightful learning experience for the new PG&E Smart Rate site

Website Design, Flash Banners, Email Blasts, UI Design, Micro SitesClients: Hyundai, Singapore Airlines, Bosch Appliances, Thermador, Kreiss, Kaiser Permanente, Palmetto Bluff Resort, Logitech

Website Design, Flash Banners, Email Blasts, UI Design, Micro Sites, Print Design. Brochures, Direct Mail, Trade Show Graphics