Digital Sales + Paid Media + SEO + Demand Generation + ABM + Field Marketing + Trade Shows + Corporate Events

Led a 25 person organization that drove transformational change across the globe by rebooting Lead Management at Dell. We simplified CRM processes and technology by standardizing to SiriusDecisions and Salesforce.com best practices. This allowed us to deliver three strategic initiatives that improved sales productivity and enhanced marketing's contribution to the business:- Scaled a global Marketing Qualification Engine and BDR team on the Salesforce platform.- Integrated marketing/sales force automation for our direct business and channel partners.- Onboarded our mergers and acquisitions into one industry standard lead management process.

Led a 12-person Marketing Operations team responsible for the quick delivery of sales ready leads generated from marketing programs. Delivered lead funnel analysis to continuously improve marketing ROI and enable sales. Drove Salesforce.com and marketing automation improvements within the Dell CRM architecture.- Piloted a Lead Development program that resulted in over $xxM in new sales pipeline and an additional $xxM in won revenue.- Increased pipeline by 145% in Latin America by implementing an Inbound Lead program. - Drove global marketing automation initiatives that resulted in a 63% improvement in lead qualification time and a 61% reduction in operating expenses.- Aligned all regions and multiple business units into one standard global lead management process which facilitated the tracking of over $xB in marketing-sourced pipeline.

Managed global marketing projects from conception to launch through engagement with vendors, management, business stakeholders, IT, testing teams, and end users. Led Salesforce.com releases for the marketing organization and the project that launched Dell's marketing automation tool.- Derived global Salesforce.com changes that increased the company’s gross margin by over $xM year-over-year.- Managed the integration for all systems within Dell's marketing automation architecture which facilitated the execution of Eloqua marketing campaigns.- Partnered with Sales Enablement to deliver Eloqua best practices training to marketing and sales organizations.

Appointed the Project Manager and Technical Lead for the “High Altitude Long Endurance” Project and Cell Leader for the Advanced Visualization Cell. Provided systems engineering support for Model-Based Systems Engineering research and development. Deployed to Iraq as the country lead for an imagery management and dissemination system.- Tested, delivered, and integrated a persistent surveillance system able to capture images at 70,000 feet and relay them worldwide to a customer ground station. - Oversaw the software development and deployment of an airship and target management visualization environment.- Led the derivation of system and subsystem requirements during the design of an intelligence collection and dissemination system.- Increased the warfighter usage of AGILE Access by over 15x during a 4.5 month deployment in support of Operation Iraqi Freedom/Operation New Dawn.

Commissioned as a Second Lieutenant in the United States Army and assigned to 3-509 Infantry (Airborne). Served 13 months in Iraq as the Officer in Charge of detainee operations while also providing planning support for combat operations. Promoted to First Lieutenant and assigned to the 95th Chemical Company as a Platoon Leader. Promoted to Captain and assigned to the Arctic Military Police Battalion as the Assistant Operations Officer.- Rated the “Best Platoon Leader” in the entire Arctic Military Police Battalion.- Rated the “Best Lieutenant” in the 3-509 Infantry (Airborne) Operations shop.- Developed a detailed training plan that brought my platoon from an untrained to a trained status in six months.- Acted in a position one grade above my rank as the Arctic Military Police Battalion Operations Officer for a four month time period.- Planned, resourced, and executed a six-day Mission Rehearsal Exercise that certified a unit for an Operation Iraqi Freedom deployment.