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Continuously learning in this position. Dynamic Product Marketing Manager skilled in developing and executing impactful go-to-market strategies. Proven ability to elevate product visibility and drive customer engagement.
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Product Marketing ManagerEngenius Technologies Apr 2024 - PresentCosta Mesa, Ca, Us -
Product Line ManagerEngenius Technologies Oct 2013 - May 2024Costa Mesa, Ca, UsSr. Product Line Manager• Product Management Excellence - Road-map and technology management by defining product and Go-To-Market strategy. Evaluated the relevance and necessity of a product concept according to end customer’s needs. Provided development guidance for future products with available chip-set and software solution. Formulated directions and strategies on product launch and sales efforts in various markets. Improved product inter-operability and minimized flaws to ensure product excellence and time-to-market. Products developed and managed are now more than 40% of company’s total revenue. • Product Marketing Excellence - Created and supervised the creation of marketing content and collateral, web content, video case studies, online banner advertisement, detailed solution briefs, presentations, and white papers. Owned the creation of all finished goods Items including packaging, documentation, datasheets, and launch kits. Set strategy, pricing, and promotion activity to retail, distribution, and VAR sales teams to access new opportunities. • Product Evangelist - Evangelized and educated marketing, management, and sales teams on the value propositions, key benefits, and unique attributes of products. Hosted webinars and presented products and solutions to analysts, editors, and reviewers. • Sales Support - Worked closely with sales teams to develop tier pricing, service fees, advertising, merchandising, and promotional campaigns resulting in increased annual revenue. Supported sales team on POS data mining and create targeted cross-sale programs with multiple vertical channel accounts.• Vertical Channel Business Development – Drove business development of hospitality, education and healthcare by initializing and developing partnerships with key Managed Services Providers that were influential to those markets. Identified and added key products and features that resulted in EnGenius penetrating into those markets. -
Distribution ManagerIogear Jul 2010 - Sep 2013Irvine, Ca, UsDirectly responsible for managing budgets and developing major distributors, Synnex, Tech Data, D&H U.S., D&H Canada and ASI which consist of 40% of the company’s revenue. • Successfully grew distribution channel by 15% year over year while reaching 124% attainment for the previous year• Exceeded sales goals by delivering 102% attainment with Synnex quarter over quarter• Significantly grew customer count 20% with D&H U.S. and D&H Canada resulting in 19% growth year over year• 90-110% forecast accuracy which enabled me to focus on objectives to meet monthly & quarterly budgets • Optimized and sustained profitability margins of each key distributor through good planning of product positioning, marketing & promotions.• Implemented & administered planning & forecasting using procedures with IOGEAR management and all distributors.• Executed quarterly field visits to train distributor sales teams on products, current promotions and marketing strategies.• Reviewed, approved & executed marketing plans per distributor & presented plans in cooperation with DMR & eTail sales teams• Maintained sufficient inventory levels while driving distributor performance against monthly & quarterly sales quotas -
Distribution ManagerEngenius Technologies Jun 2007 - Jul 2010Costa Mesa, Ca, UsDirectly responsible for managing and developing major distributors such as Synnex, Steakwave, Microcom, WISP-Router, ASI, Hutton, & Tessco that consisted of half of the company’s revenue. In addition I was also accountable for major OEM & ODM projects. -
Field Applications EngineerEngenius Technologies 2003 - 2007Costa Mesa, Ca, UsProvided pre-sales, technical support and training to U.S., Canada sales teams and customers while also assisting with implementation of product in solutions ranging from consumer to corporate and government customers. -
Escalations LeadDirectv 2001 - 2003El Segundo, Ca, UsLead team of technical & analytical representatives which responded & supported networking & DSL technical problems, legal complaints, billing disputes & order management conflicts on behalf of DirecTV’s Executive Team. -
Field Service Group RepresentativeCovad Communications Mar 2000 - Dec 2000UsProvided support to Field Service Technicians & ISP’s using Solaris and Win NT on ATM & Telco networks, e-mail configuration, DSL routers installations and configurations, & DSLAM conflicts.
Bryan Slayman Skills
Bryan Slayman Education Details
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Cecil CollegeComputer Systems Networking And Telecommunications -
IvcGeneral
Frequently Asked Questions about Bryan Slayman
What company does Bryan Slayman work for?
Bryan Slayman works for Engenius Technologies
What is Bryan Slayman's role at the current company?
Bryan Slayman's current role is Product Marketing Manager at EnGenius Technologies.
What is Bryan Slayman's email address?
Bryan Slayman's email address is bs****@****cox.net
What is Bryan Slayman's direct phone number?
Bryan Slayman's direct phone number is (714) 432*****
What schools did Bryan Slayman attend?
Bryan Slayman attended Cecil College, Ivc.
What skills is Bryan Slayman known for?
Bryan Slayman has skills like Account Management, Solution Selling, Channel Partners, Sales, Product Marketing, Networking, Direct Sales, Salesforce.com, Product Management, Wifi, Wireless Networking, Selling.
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