Bryan Smeltzer Email & Phone Number

Trabuco Canyon, Ca, Us

Coto De Caza, Ca, Us

As President of LiquidMind, I spearhead transforming visionary ideas into market-dominating brand strategies. Our extensive executive experience allows us to be a true end-to-end partner for consumer brands - guiding them through every stage of the growth lifecycle.LiquidMind provides global advisory services spanning brand positioning, product commercialization, marketing strategy, sales execution, and business development. We devise disruptive, innovation-focused go-to-market plans that drive category leadership and improved brand recognition.Key focus areas include:Brand Strategy & Positioning• Corporate strategy/positioning• Interim/fractional leadership• Startup to large-cap brand advisingProduct Commercialization• Lifecycle management• Product ideation/innovation• Brand licensing & retailMarketing Execution• Digital/social media marketing• PR/communications• NCAA/professional licensingFinancial/M&A Advisory• Mergers, acquisitions, restructuring• Growth capital fundraising• Turnaround/exit planningI founded LiquidMind as an "innovation-driven" brand strategy firm laser-focused on the apparel, footwear, sporting goods, and consumer product verticals. By owning execution through our multi-functional expertise, we transform ideas into tangible brand success and marketplace dominance.

Ranked # 1 Visionary Podcast, and Top 50 Global Marketing Podcast by Feedspot!The Visionary Chronicles is a Podcast on driving your brand forward, reinvigorating your passion, while continuing to maintain and sustain your Vision for long-term revenue growth.Discussions around disruptive strategies and executable market drivers provide a unique point of difference for you and your brand.We discuss this along with other business strategy topics and pressing issues facing Entrepreneurs and Small Business Owners.https://bryansmeltzer.podbean.comPlease check out The Visionary Chronicles on these sites; • Apple Podcast• Podbean• Spotify• iHeart• Pandora• Google Play• Amazon Music

Readers Favorite Award Winner for top Non-fiction, Marketing genre book!The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands was listed as an Amazon Bestseller. The Visionary Brand is a reality guide to dominating an industry through a shared vision, breakaway products, fostering a soulful culture, and passionate loyalty to foundational principles. The Visionary Brand is a reality guide to dominating an industry through a common vision, breakaway products, fostering a soulful culture, and a passionate loyalty to foundational principles.• Why do some brands thrive for generations, while others fail?• What is their success formula?What makes a brand truly Visionary? - Product, - Innovation, - Culture, - Marketing?In The Visionary Brand we explore what is at the core of these generational brands and how one becomes Visionary-along with discussing the foundational pillars needed to achieve Visionary status, defining the origins around creating this masterpiece, and why having all these attributes is so elusive.The Visionary Brand outlines the strategic elements to implementing this formula.• Defining your Vision and creating your path• Foundational Pillars of success• Creating a continual flow of Innovative ideas and products• Developing Breakaway design strategy• Maintaining Premium positioning• Building a Passionate Culture• Market Driving vs Market-Driven strategy• Becoming a Leader vs a Follower• Having the Courage to be GreatDefine your Vision and foundational principles, build a continual flow of innovations through a breakaway product strategy, maintaining premium positioning, and creating a passionate culture embraced by your brand and community.Available through all global book distribution outlets.

Irvine, Ca, Us

The Beall Center for Innovation and Entrepreneurship shapes the next generation of entrepreneurs and innovators. We offer hands-on experience and immediately useful education about the process and importance of entrepreneurial enterprises. With a pronounced focus on the particular needs of ambitious visionaries, our programs equip you with the knowledge and resources to launch a successful business.A hub of activity, education, networking, and practical experience, our center is a driving force for discussion and study of current entrepreneurial and innovation issues. With our deep connections and strong partnerships within the greater entrepreneurial community, we are a global leader in practice and output as we continue to encourage new ideas and inspired invention.

Longmont, Colorado, Us

Kokopelli was founded on the single principle of innovation. In the early years this meant we were solely focused on innovating our packrafts. As we expanded, this has grown into a focus of innovating the sport through three foundational pillars: Performance, Education, and Community. Performance represents the continual development of high end packrafts made out of cutting edge materials, with design and user experience as our primary focus. We seek to grow the sport responsibly through proper education and safety training through our own means, as well as with affiliated partners. Finally, we understand that packrafting is a special sport and every packrafter out there in the community shares a unique connection with one another through their passion for this incredible activity. We build relationships through opportunities paddling with our fellow packrafters, as well as engaging with our followers off the water; whether it’s joining together to help promote a good cause or grabbing a brew at the local pub.

Los Angeles, Ca, Us

We Prepare the Next Generation of Industry Leaders. The Center for Management of Enterprise in Media, Entertainment & Sports (MEMES) provides students with the world-class academic resources and network that are essential to manage and thrive in increasingly complex industries.As the leading center for business thought leadership in media, entertainment & sports, MEMES provides the academic foundation and relevant industry perspective to manage and thrive in an increasingly complex business environment.UCLA Anderson is the first top-tier MBA program to offer an Entertainment Management Specialization. Our curriculum is designed to blend theory and practical application. Our world-class faculty and leading industry executives provide students a broad understanding of the strategy and operating principles that drive the individual sectors of the media, entertainment & sports industries.

Los Angeles, Ca, Us

From the First Spark to Market Launch,Brands Come Into Their Own at the Price Center for Entrepreneurship & Innovation The Harold and Pauline Price Center for Entrepreneurship & Innovation is a recognized leader in entrepreneurial education and research at the UCLA Anderson School of Management. Working closely with its board of advisors, the Price Center fosters the study and practice of entrepreneurship and business innovation by providing the foundation on which creativity can flourish and individuals can succeed.The Epicenter of Entrepreneurship

Irvine, California, Us

UCI Beall Applied Innovation @ The CoveOrange County is a region rich in resources for entrepreneurs and businesses and spans a myriad of industries. Through our efforts, we strive to empower innovators, entrepreneurs, faculty researchers and the community to create the ground-breaking ideas and businesses of tomorrow.https://innovation.uci.edu/about-uci-beall-applied-innovation/

Irvine, Ca, Us

Dean's Leadership CircleThe Dean’s Leadership Circle (DLC) is a select group of business leaders with a commitment to The Paul Merage School of Business, its values and its continued growth. Under the vision of the Dean, the DLC plays a crucial role in elevating the school through leadership, mentorship and community impact.

St Louis, Missouri, Us

Stadia Ventures is the global Sports Innovation Hub for early-stage investment in sports and esports. The three pillars of the ecosystem include a broad, independent growth fund, a deeply connected global network of sports and esports executives, and a world-class accelerator which combines to create unprecedented deal flow, new technology discovery and investment opportunities. Since late 2015, Stadia Ventures has invested in 60 portfolio companies with 5 exits. The success of the Stadia portfolio companies has led to Stadia Ventures being one of the longest-running and truly global players in the sports and esports technology space.

Phoenix, Arizona, Us

Our mission is to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. Our chapter's vision is to reach every medically eligible child in our territory so they may have the opportunity to have their wish fulfilled. We want to continue to serve wish children and their families by helping them find the hope they need to transform life-threatening illnesses into life-affirming triumphs.Our mission is to grant the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy. Our chapter's vision is to reach every medically eligible child in our territory so they may have the opportunity to have their wish fulfilled. We want to continue to serve wish children and their families by helping them find the hope they need to transform life-threatening illnesses into life-affirming triumphs.

Lake Forest, Ca, Us

As the Ministry Leader, I founded, built, and grew the Christian Entrepreneur Leadership Ministry at Saddleback Church to serve and support Entrepreneurs and Small Business Owners and their families on a global scale. With the support of those willing servant entrepreneurs and business leaders, we built the Ministry across multiple countries and the United States. As we moved through the pandemic, along with having been through the day-to-day of being an entrepreneur myself, I saw an unprecedented need in the Start-up and Small Business Community to create a support Ministry.As we continue to grow the Ministry, we provide support on several levels and welcome anyone who may want to be part of our Ministry in the following areas;A. SUCCESS (LEGACY): Entrepreneurs/Small Business Owners (SBOs) who have successfully built and grown their businesses are willing to share their stories, support others and provide ongoing guidance.B. STRUGGLE (STAGE): Entrepreneurs/SBOs who are actively managing their business but are struggling emotionally, spiritually, or in some other area where they are looking for support from others who have been where they currently find themselves.C. STARTING (IDEA): Entrepreneurs/SBOs who are in the beginning stages of creating or starting up their business, have an IDEA to start a business, and are looking for guidance in building a spiritual and professional foundation.Saddleback Christian Entrepreneur Leadership Ministryhttps://saddleback.com/connect/ministry/christian-entrepreneur-leadership/lake-forest

Irvine, Ca, Us

Zamst (zamst.us) is a premium sports bracing and supports brand with a 20-year heritage outfitting elite athletes across the globe. Zamst is the sports division of Nippon Sigmax, a Tokyo-based orthopedic medical device company established in 1973. Executive marketplace leadership execution and brand positioning across America's multi-channel (sporting goods, run, outdoor, team) retailers and professional leagues (NFL, NBA, MLB, NHL). We were challenged with zero revenue base and no distribution to realize multi-channel national distribution with the most prestigious sporting goods retailers across doors; Dicks (840 doors), SportChek (190 doors), Scheels (24 doors), which resulted in over $11M in revenue over four years. We employed a multi-tiered marketing approach, including rebranding, social media, in-store activation, and product authentication with select NFL/NBA/NHL/MLB clubs and players. I defined strategy into actionable solutions around commercializing innovative products for reinforcing brand image and adding maximum value to athletes. As a result, I executed a top-tier athlete sponsorship program with Stephen Curry (NBA), Von Miller (NFL), Ryan Getzlaf (NHL), and Nolan Arenado (MLB), among many other elite players who trusted the brand promise.• Through brand start-up to marketplace execution, delivering superior financial results through strategy excellence.• Extensive and effective financial decision-making through oversight of corporate P&L.• Determined brand strategy for successfully entering markets, product commercialization line planning, marketing programs, competitive analysis, and brand value propositions.

Us

Schutt Sports, a global leader in football helmets, and multi-sport protective gear (Football/Baseball/Softball) with established distribution across all participation levels (NFL/NCAA/High School/Youth).Executive leadership of division start-up and roll-out of licensed product lines for Schutt Sports; football gloves, apparel/accessories, resulting in new category product line revenue contribution and international growth. Led product and marketplace strategy, sourcing, and commercialization of seven categories. • Optimized brand reputation via restructuring of brand marketing strategy, collateral, imagery and merchandising programs.• Remained competitive and improved brand-customer relation by implementing vertical Omni-channel message as well as authentication across new product categories.• Oversaw NFL on-field football glove qualification and secured an impact absorption.Registered 2 Protection Utility Patents as the Inventor of Record.

London, Gb

SKINS is a global, premium, gradient compression apparel brand based in Australia. SKINS produces active and recovery apparel and is a leading brand used by professional athletes across football, baseball, hockey, lacrosse, and run. (NFL/MLB/NHL)SKINS is an innovative disruptor with proven technology supporting an athlete's ability to Perform Better and Recover Faster.Building on the success of SKINS in the international market, we supported updating the product portfolio and defining strategic opportunities for the SKINS brand in the Americas.Working closely with the international HQ teams in Switzerland and Italy, developed and executed product/marketing strategic initiatives to ensure successful launch, growth and distribution in the Americas.

Tolentino, Mc, It

ARENA is an Italian manufacturer of competitive swimwear created in 1973 by Horst Dassler. The company is currently headquartered in Tolentino, Italy, and is distributed globally across over 100 countries.Worked directly with the ARENA Swim team to design, create, and distribute a full complement of swimwear, apparel and accessories for the Americas. Successfully built a Team Swimwear collection, along with direct distribution into both swim-specific and sporting goods retailers across the Americas.

Carlsbad, California, Us

TaylorMade & adidas Golf are premium, globally recognized brands selling golf clubs, golf hardgoods, gold softgoods, apparel and accessories on a global scale.Achieving over $1.2B in revenue, and a #1 on PGA Tour presence.Set the vision and transformed the business by reinvigorating and leading brand strategy development of TaylorMade | Adidas Golf licensed soft goods, and accessories product lines while capitalizing on ongoing business development opportunities.Joined as part of the executive team leading the global softgoods and accessories product portfolio and marketing. Executive leadership of TaylorMade premium branded hardgoods (golf bags,travel gear, accessories) products to complement TaylorMade's golf clubs and Adidas Golf hardgoods (golf bags), softgoods and accessories (travel gear) to complement in-line footwear products.Built a product innovation team and provided multi-category expertise, and a disruptive go-to-market foundation and product pipeline. Enabled business success and created brand awareness by spearheading national marketing strategy and developing integrated social media multi-channel development, PGA Tour events, online activation, and in-store merchandising. • Increased market share for stand/cart gold bags from 9.8% to 23.7% over the initial year of distribution.• Achieved revenue growth from $11M to $48M over three years via robust marketing positioning strategy.Focusing on soft goods and accessories, launched a broad range of licensed products, including;• Golf Gloves • Golf Bags• Travel Gear• Headwear (In-line/NFL), • Socks• AccessoriesRegistered 3 Utility Patents as the Inventor of Record.

Los Angeles, California, Us

K-Swiss (NASDAQ: KSWS) is a globally distributed footwear, apparel and accessories brand with over $450M in annual revenue. Recruited lead the restart of K-Swiss apparel/accessories categories. Led the repositioning of the brand, and oversight of International distributors accounting for approx. $35M in revenue.Given P&L responsibility and tasked with revitalizing their Global Apparel & Accessories Division, a brand line extension of their core footwear business.Established the product development/lifecycle strategy and directed product design & development, sourcing (domestic & international) as well as brand positioning and retail merchandising efforts.

Foothill Ranch, Ca, Us

Oakley is a global eyewear, apparel, footwear and accessories brand (NYSE: OO) with over $1B in annual revenue.Building on the success of NCAA licensed products, joined Oakley to establish an internal NCAA licensed Division (Athletic Division) startup consisting of team eyewear, apparel and accessories.Led the “Go to Market” strategy planning, P/L responsibility, operational integration (SAP), sales strategy, merchandising programs and retail execution. Commercialized Oakley “Laser Etch Logo" capability, featuring NCAA licensed graphics and team colors for eyewear, apparel, equipment bags and electronics product lines.Managed key national account relationships including Foot Locker and Champs Sports. Product launch generated $6M in new revenue.

Founded UTOPIA, immersed myself in the design and technology of apparel and footwear manufacturing, starting out as a performance sandal company designing concepts, building prototypes for presentation, and global distribution. After building the footwear category, expanded UTOPIA into the “better men’s” collection segment, selling predominantly into the best level department stores, specialty retail, and private/upper-tier D1-A NCAA universities with licensed programs. Built the company from the ground up and bootstrapped its growth, in a true entrepreneurial fashion. Developed a national sales presence with representation in major markets across the world, through as licensed NCAA products, and premium better men's, upper-tier branded collections.Attracted investor attention and negotiated the sale of the company to a PE firm.