I’m a full stack digital marketing specialist with a content-first approach, focused on creating media that genuinely connects with audiences and drives customer acquisition, retention, and loyalty across various platforms.With over 8 years of experience in FinTech, I’ve had the opportunity to develop cross-channel strategies and campaigns that have acquired thousands of customers. I've also built and launched successful media products, including podcasts, YouTube series, and eBooks.I’ve also represented myself and global brands as a spokesperson on radio and television, helping to amplify brand messages on a global scale.I hold a BA Honours in Media Theory and Practice and a BA in Film and Media Production from the University of Cape Town, where I graduated with distinction and was recognised on the Dean’s Merit List. My certifications in Google Analytics, Content Marketing and SEO Fundamentals complement my hands-on experience in user marketing campaign management and search engine optimisation.Collaboration and knowledge sharing are core to my work philosophy. I’m dedicated to empowering teams with the context and tools they need to create impactful content that stands out in today’s noisy digital landscape. I’m passionate about my work, enjoy what I do, and am always open to connecting.