Assembled digital transformation strategy for a $10 billion global company, designed to make Navistar easier to do business with for customers, dealers, and employees. Directed strategic roadmap for digital customer experiences including content creation, optimization, and management through Martech platforms including (but not limited to): o Content Management System/Experience Management Platform (Sitecore) o Experience strategy and innovation, design and user experience o Email marketing & Automation o Customer Insights & Analysis; Synthesize and forecast for leadership team o Track, measure, and report marketing/campaign performance (Google Analytics, Invoca)• Architected and implemented enterprise wide digital demand generation program, providing over $60 million dollars in incremental margin annually• Launched parts E-Commerce offering through dealer network and corporate accounts, generating 8% online order rate in first 12 months• Established business development center qualifying all leads generated, resulting in a 30% increase in marketing ROI • Fostered account-based marketing program, targeting select top customers, contributing to 15% increase in year over year order volume• Increased overall customer contact file by over 35%, enabling enhanced customer reach and engagement• Aided in implementation of Salesforce.com Community Cloud and Salesforce.com Marketing Cloud for management of customer relationships with dealer network• Championed development of online order tracking tool for dealers and customers, reducing manufacturing customer service calls by over 65%• Led a virtual cross-functional agency team of 15+ across 3 time zones to deliver online campaigns resulting in 20% year over year increase in lead generation

Drive the interactive and database strategy for a $10 billion global company. Prominent areas of responsibility include leadership of the interactive & CRM teams, management of the corporate interactive & database infrastructure, execution and optimization of key digital and customer relationship marketing initiatives.• Lead the purposeful integration of database marketing to all aspects of marketing, creating a more personalized marketing approach• Provide strategic direction and leadership for the interactive shared services organization that oversees global and domestic online efforts. Foster strategic thinking, accountability, innovative solutions and actionable next steps• Oversee the management and continued expansion of the core infrastructure elements that are leveraged across the organization including technology, agency partners and internal resources• Lead key online efforts that support Navistar's brands, engage with customers and our dealer network, and ultimately drive conversions and increased sales at the retail level.• Drive integration with key internal groups including IT, Product Marketing and Finance to deliver online initiatives that support key business objectives• Leverage digital channels including SEM, email, social and mobile to extend messages and deepen customer relationships• Manage a multi-million dollar budget across a number of business units and report back to senior executives for each business on performance versus plan

Prominent areas of responsibility include leadership of the interactive team, management of the corporate interactive infrastructure, execution and optimization of key digital initiatives.• Provided strategic direction and leadership for the interactive shared services organization that oversees global and domestic online efforts, fostered strategic thinking, accountability, innovative solutions and actionable next steps• Oversaw the management and continued expansion of the core infrastructure elements that are leveraged across the organization including technology, agency partners and internal resources• Owned the development of a multi-year global interactive roadmap for the organization, which has executive sponsorship from the CMO• Led key online efforts that support Navistar's brands, engage with customers and our dealer network, and ultimately drive conversions and increased sales at the retail level• Managed all major relationships with core external partners• Drove integration with key internal groups including IT, Product Marketing and Finance to deliver online initiatives that support key business objectives• Leveraged traditional and emerging channels including SEM, email, social and mobile to extend messages and deepen customer relationships• Managed multi-million dollar budget across a number of business units and report back to senior executives for each business on performance versus plan

Executed consolidation of enterprise wide digital properties to common platforms at corporate level• Defined and led creation and implementation of social media strategies for various business units under Navistar umbrella• Delivered award-winning website redesigns for all major brands; receiving Best-in-Class recognition from Interactive Media Awards and American Advertising Federation (formerly ADDYs)• Defined and executed domestic and global digital marketing strategies • Managed and maintained the interactive infrastructure for the organization, delivering scalable and cost effective content management, hosting and website analytics solutions that can be leveraged across the company• Established and managed interactive strategies for SEM, social media and mobile marketing channels that roll up to support larger company and interactive priorities

Orchestrated growth of B2C eCommerce business for Readers Digest by 31%, Country Store by 83% and for Shop Taste of Home by 41%, as well as launch of Shop Rachel Ray eCommerce brand• Launched paid search effort creating over 300% increase in customer acquisition• Developed and initiated Affiliate marketing program acquiring over 7,500 new customers• Doubled percentage of online orders for Readers Digest corporate properties

Responsible for database management and marketing decisions for all catalog operations.

Responsible for database management and mailing decisions for all Country Store catalog.

Launched online presence for Primex companies, evolving into ecommerce and generation of online ordering channel while simultaneously managing print catalog distribution and production.