Providing strategic planning, creative strategy, partnership marketing, and integrated marketing communications with a focus on advocacy, development, events, healthcare, hospitality, and travel. View client project work on my YouTube Channel http://www.youtube.com/@StarkCreativeStrategies

Assumed Principal role at Azer Creative to help raise awareness, align services, deepen resources, and expand the client base at this growing creative agency based in Washington, DC.Azer Creative is an award-winning agency dedicated to providing Smart Creative Solutions for clients in the non-profit, governmental, media, health, association, retail, and hospitality industries.Our experienced team of creative professionals is passionate about understanding our clients’ business, category, culture, and barriers to success to ensure we deliver the thoughtful, effective solutions they need to succeed.A Certified Business Enterprise in DC, Azer is a full-service firm whose work ranges from creating brand identities and awareness campaigns to redesigning websites and producing publications.http://azercreative.com/2017/01/04/bryan-stark-takes-principal-role-d-c-s-azer-creative/

KennedyKrieger.orgOversee all strategic planning, marketing, creative services, communications, digital, events, conferences, and social media initiatives for this internationally recognized institution dedicated to finding the keys to help children with disorders and injuries of the brain and nervous system through patient care, research, professional training, special education, and community initiatives. Working in conjunction with senior management, board of directors, external affairs, development, compliance, and external partners, responsible for supervising internal team of 13, as well as directing external communications, marketing, media buying, and digital firms. Department responsibilities include overall positioning of the Kennedy Krieger Institute (KKI) to raise awareness and funds, as well as marketing 100+ programs nationally and internationally in collaboration with Johns Hopkins Medicine. Key areas include:• Strategic Planning – ensuring efforts are strategically aligned, well managed, and generating trackable ROI. • Brand Alignment – to ensure that the efforts of programs and events are in sync with the global branding and messaging for the Institute -- resulting in record unaided awareness level of 34% throughout the Baltimore region. • National Media Coverage – increasing from 300+ stories in CY2004 to 3,000+ in CY2015 - a 10 fold increase. • Social Media Engagement – generating tens of millions of impressions through paid and organic efforts tied to KKI’s Facebook, Twitter, YouTube, Flickr, Pintrest, and other social properties. • Digital Content/Marketing -- unique visitors tomain website increased from 100,000+ in CY2005 to more than 1 million during CY2015.• Reaching Professionals – reaching referring physicians, potential/former trainees, research partners, current/potential employees, and other important stakeholders.HelpKids.KennedyKrieger.org

KennedyKrieger.orgOversee all strategic planning, marketing, creative services, communications, digital, events, conferences, and social media initiatives for this internationally recognized institution dedicated to finding the keys to help children with disorders and injuries of the brain and nervous system through patient care, research, professional training, special education, and community initiatives. Working in conjunction with senior management, board of directors, external affairs, development, compliance, and external partners, responsible for supervising internal team of 13, as well as directing external communications, marketing, media buying, and digital firms. Department responsibilities include overall positioning of the Kennedy Krieger Institute (KKI) to raise awareness and funds, as well as marketing 100+ programs nationally and internationally in collaboration with Johns Hopkins Medicine. Key areas include:• Strategic Planning – ensuring efforts are strategically aligned, well managed, and generating trackable ROI. • Brand Alignment – to ensure that the efforts of programs and events are in sync with the global branding and messaging for the Institute -- resulting in record unaided awareness level of 34% throughout the Baltimore region. • National Media Coverage – increasing from 300+ stories in CY2004 to 3,000+ in CY2015 - a 10 fold increase. • Social Media Engagement – generating tens of millions of impressions through paid and organic efforts tied to KKI’s Facebook, Twitter, YouTube, Flickr, Pintrest, and other social properties. • Digital Content/Marketing -- unique visitors tomain website increased from 100,000+ in CY2005 to more than 1 million during CY2015.• Reaching Professionals – reaching referring physicians, potential/former trainees, research partners, current/potential employees, and other important stakeholders.HelpKids.KennedyKrieger.org

IANproject.orgPlayed a leadership role in the development, launch, and continued growth of the Interactive Autism Network at Kennedy Krieger Institute -- now the nation's largest online autism research initiative with more than 50,000 research participants nationwide and more than 30,000 monthly visitors to IAN's online community every month. As part of the IAN Leadership Team, worked closely with with key partners including Autism Speaks, the Simons Foundation, NIH, and PCORI to raise awareness, recruit participants, attract partners, and enhance online engagement. As Director of Marketing, oversaw all internal staff and external agency partners to develop IAN's strategic plan, branding, launch campaign, national PSA program, national media relations efforts, digital marketing, social media, email, and events outreach. Highlights of key marketing communications accomplishments include:* IAN's national TV, radio, and print campaign generating more than 30 million impressions* IAN's "If I Could Do One Thing" Parents Video surpassing 1.7 millions views on YouTube* IAN's national media relations effort generating more than 100 million impressions* IAN being named by CNN as one of the "10 sites worth checking out if your child has autism"

Providing strategic planning, branding, creative strategy, integrated marketing communications, and partnership marketing program development for a diverse roster of clients in the health and wellness, economic development, food and beverage, media, personal care, association, and non-profit industries. Key clients include Ruth Chris Steakhouse; Mercy Medical System; City of Baltimore; BNP OmniMedia; La Petite Boulangerie; Red, Hot, & Blue; ABC Builders; Wilmorite Corporation; Lifesongs for AIDS; Heritage Walk; Live Baltimore, and Moveable Feast. Key Accomplishment: Named Dining Out For Life (DOFL) Regional Event Chair and National Marketing Chairperson: Recruited all media sponsors (Westinghouse/WJZ-TV, Capitol Broadcasting, Patuxent Publishing, Baltimore Magazine, City Paper, and SunSpot); corporate sponsors (Continental Airlines, BGE, Bell Atlantic, NeighborCare Pharmacies, and Miller Brewing); and convinced vendors to donate over $80,000 of in-kind services. Efforts created over 150 million impressions, raising more than $100,000+ in the Baltimore market. Appointed National DOFL Marketing Co-Chair for over 30 cities nationwide.

LiveBaltimore.com

Managed research and planning functions for agency clients including the Marriott Hotels & Resorts, Baltimore Area Convention and Visitors Association, Maryland Transit Administration, BWI Airport, InterContinental Hotels Group, Puerto Rico Convention Bureau, Jacksonville & the Beaches, FL, Frederick Brewing Company, National Geographic Society, Preakness Celebration, American Radiology Systems, and the Coalition to End Childhood Lead Poisoning accounts.• Redirected focus of City of Baltimore’s need period promotion to a winter romance approach resulting in 44% increase in inquiries -- direct-consumer spending increased from $4 million+ in 1998 to $100 million+ in 2003.• Lead planning process for pitches securing Spirit of Ford, Jacksonville & the Beaches, Puerto Rico Tourism Company, Baltimore Zoo, Maryland Transit Administration and BWI Airport accounts – accounting for $5 million in agency billings. • Reviewed and restructured agency systems, establishing new PR/promotions divisions, new media/interactive department, and lead integration of all agency departmental systems to maximize efficiency and synergy for agency clients.

Managed account services division and 10-12 key regional/national accounts, while developing new growth strategies.• Co-initiated monthly Executive Planning Committee meetings to focus agency growth plans, track progress, and facilitate inter-departmental communication. Resulting new category wins included MDOT Mass Transit Administration (public sector); Venable Attorneys at Law (professional services); Red Hot & Blue (chain restaurants); PGI Entertainment (arts/music/theater); MCEA/NACM/RAM/MHEF (professional associations); Senior Meds (pharmaceutical); and Discover Health Inc. (health promotion/wellness) increasing agency billings $3 million+.• Spearheaded growth of TRA’s cause-related marketing efforts. Acquired Preakness Celebration, Downtown Partnership of Baltimore, Special Olympics International, and MD Hospitality Education Foundation accounts -- resulting in high-profile agency exposure and $1.2 million+ in new billings. • Strategic re-positioning of the Maryland Preakness Celebration after $1 million loss in 1995, achieved over 100 million impressions, record event attendance, and placed this nationally recognized festival “back on track” -- generating record proceeds and eliminating all outstanding debt in the first two years of the campaign.

Developed marketing plans, implemented multi-level communications programs and managed 6-8 key accounts. • Co-established TRA’s new media/interactive division -- inTRAactive. Secured division’s key founding clients: Gourmet Gift.Net, Medicine-On-Time (MOT), Dining Out For Life, and American National Savings Bank. Established on-line partnerships with key high-traffic websites such as the Baltimore Sun’s SunSpot.• Strategic planning, re-structuring, and re-crafting of all marketing communications programs and materials resulted in 300% sales increase for MOT’s Assisted Living Division over an 18 month period.• Developed strategic marketing plan re-positioning American National Savings Bank as “Just The Right Bank.” Campaign landed the $1 million account . New campaigned increased revenues from a $200,000 quarterly loss in 2nd quarter (1993) to over $2.4 million in earnings in the first 9 months of the 1996-’97 fiscal year – resulting in succesful IPO and Crestar acquisition for $72.9 million.

Established TRA’s PR division after securing several important contracts. Key clients: Calico Corners, Capitol Broadcasting, Cuisinart, Honeywell-Enviracaire, NeighborCare Pharmacies, SuperRite, and the City of Baltimore.

Successfully headed all marketing communications, community outreach, and sales efforts within the Baltimore market. • Secured launch editorial coverage in the Baltimore Sun, Baltimore Business Journal, Warfield’s Business Record, regional radio coverage, and local network television placements.

Directed strategic planning, conceptual development, copywriting, and creative coordination real estate, industrial, and non-profit accounts.