•Conducted market research for 5 new projects, creating the positioning framework on which product launch strategy would be formed•Assembled 3 business cases with sales projections, illustrating the financial feasibility of product launches in best-to-worst case scenarios•Assisted in 3 new product launches, including meeting with a creative agency to draft and refine marketing strategy & creative executions•Participated in the product development process, offering input from a user experience perspective, influencing the final product design•Provided background and analysis of 7 potential designers and brands aligned with our IPs for use in future co-branding projects

•Constructed a database of 50+ comparator products with pictures and measurements included, centralizing referencing locations•Streamlined verification processes for 80+ active studies through the creation of a status/progress tracking database•Assisted in hyperlink creation within Oracle Agile Systems, optimizing cross-referencing processes between studies

•Spearheaded school-wide marketing campaign promoting faculty competition among 22 other universities: Finished 1st Place•Redesigned weekly newsletter using Emma Email Marketing, emails sending out to 700+ faculty and staff about wellness•Led information sessions for fitness programs and other benefits to faculty and staff to promote engagement

•Designed a master equipment database that centralized and standardized all 7000+ pieces of available equipment•Collaborated with other teams to develop reporting methods that tracked the status of 43 past, current, and potential partners•Produced 3 report-creation tutorials that were incorporated into SOP documents and training videos

•Organized and tagged 1,000+ digital assets, which included product pictures and banner advertisements in marketing database•Integrated new artwork and product photos into database, to be used by the sales team for promotions•Updated and streamlined storeroom space for future physical promotional material and marketing campaigns