• Collaborated with the marketing team to implement creative marketing initiatives aligning with business strategies, resulting in increased brand visibility and customer engagement. • Created digital touch points to increase customer outreach, including website design and development, social media advertisement, email marketing templates, and implementing QR menus. • Led the creative team, providing guidance and feedback to ensure high-quality deliverables. • Managed visual communication and branding for local and international brands, including Baristart Coffee, Rumours Beach Club, Salt and Palm, and others, ensuring brand consistency and adherence to brand guidelines.

• Facilitated brand discovery workshops encompassing goals setting, comprehensive secondary research, competition landscape analysis, identification of brand values, customer profiling, setting marketing priorities. • Provided insightful and decisive direction to clients, fostering clarity and alignment throughout the design process, thereby ensuring the fulfillment of project objectives and expectations.• Coordinated and managed projects from concept to completion, ensuring efficient execution and timely delivery, resulting in high client satisfaction and retention. • Engaged with clients to develop design direction aligned with marketing plans and business goals, leading to the successful implementation of strategic branding initiatives.

• Spearheaded creation, oversight, and design of graphics, layouts, and communication collaterals, elevating brand aesthetics and market appeal. • Provided creative expertise to clients, including CapitaLand, ComfortDelGro, and others, resulting in increased brand recognition. • Achieved an 80% success rate in winning pitch projects. • Supervised a team of designers, providing mentorship and guidance to ensure high-quality deliverables and timely project completion.

• Conceptualised and executed through-the-line advertising campaigns for renowned brands, driving brand awareness and consumer engagement. • Create visually appealing and on-brand graphics for a variety of mediums, including digital and print materials such as marketing collateral, packaging, social media assets, and website elements. • Collaborated with clients such as Canon Asia, Singapore Management University, and others, exceeding client expectations and contributing to client satisfaction and loyalty.