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Passionate storyteller designing and implementing strategic marketing campaigns; a perpetual energy machine with a qualitative balloon in one hand and a quantitative anchor in the other; a seasoned project manager from ideation through activation, results capturing, and reporting; a pivot master who approaches internal departments as an agency would approach client load; a talented writer with ample experience authoring print, web, and creative copy, as well as legal, technical, and scientific documentation; an “information gourmand” who takes pride in quickly becoming a subject matter expert; an equally adept player in B2B and B2C arenas; Cicerone Certified Beer Server, avid cyclist, lover of sweat and hard labor.Specialties: New product/service/brand go-to-market launch and promotion... Existing product/service/brand enhancement and elevation of market awareness... Consumer and corporate public relations and marketing communications practice... I "get" branding from every possible angle... Contract and budget negotiation... Deft reputation management... Superior writing and editing abilities... Ethical marketing... Media trained spokesperson and public speaker
Bubblehouse Brewing
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BeertenderBubblehouse BrewingLisle, Il, Us
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Voiceover ArtistFreelance Feb 2021 - PresentBringing expert narration and VO to audio-only and visual medium projects. I've voiced dozens of projects in less than a year - a LOT of children's books, thanks to my range of vocal oddities and characters - that can be found on Amazon, Audible, YouTube, and more.
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Vice PresidentFinn Partners Dec 2021 - Feb 2024New York, New York, UsClient and team lead directing accounts in diverse verticals, including supply chain, chemical distribution, EX/CX, technology and AI. -
Marketing Communications Manager, Ic BusNavistar Inc Mar 2021 - Dec 2021Lisle, Il, UsOversee all marketing and promotions for Navistar’s IC Bus brand, including traditional and digital advertising, social media, email marketing, collateral development, tradeshow planning & execution, dealer communications, and more; ramped up to productivity in a new, acronym-filled industry in near-record time to begin impacting go-to-market strategy and efforts to increase market share.Responsibilities include: Brand strategy, brand management, brand identity protection, sales enablement, partner marketing (Cummins, Allison, and others), communications strategy and message alignment, new product development and launch planning, P&L management, CX analysis and application -
Director Of Marketing & Brand DevelopmentOmi Industries (Natural Odor Control) Apr 2017 - Jun 2020Palatine, Illinois, UsMy second “tour of duty” with OMI was for turnaround purposes – to drive awareness, build brand buzz, and ultimately create a marketing-led, data-driven sales organization; more than doubled team size to 13 employees in very focused disciplines; created process workflow for marketing interaction with sales, finance, and operations; fastidious management of nearly $5MM in marketing and advertising budgets; primary designer and driver of research efforts to better understand customers in all divisions; chief balancer of the “scales of sales” (data vs. gut).Specializing in: Departmental architecture, team design and leadership, cross-functional collaboration, B2C and B2B campaign creation, execution, and reporting. -
Senior Brand ManagerOmi Industries (Natural Odor Control) May 2016 - Apr 2017Palatine, Illinois, Us
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Regional Public Relations ManagerGensler Mar 2015 - May 2016San Francisco, California, UsPublic relations, communications, and photography manager for the North Central Region, which included offices in Chicago, Detroit, Minneapolis, and La Crosse, Wis.; led one coordinator-level direct report; day-to-day counsel for Principals, Managing Directors, and project teams on all external communications and positioning; worked in tandem with fellow managers from eight other regions, as well as a team of firmwide contacts, to align messaging and position Gensler appropriately with national, regional, and design-centric trade media outlets.Specializing in: Future state thinking, massive and micro collaborations, expectation management, partnership creationFuture state thinker, achievement collaborator, expectation manager, partnership creator -
Senior Manager, Communications & Brand Public RelationsOmi Industries Aug 2013 - Mar 2015Palatine, Illinois, UsLed all public relations and marketing communications efforts generating hundreds of millions of impressions across industrial, commercial, and consumer divisions; worked closely with business development and product innovation teams to create solutions for new and existing markets and customers; contributed to packaging, signage, and other design-oriented projects; laid the foundation for what would later become a very profitable e-commerce department.Specializing in: Thought leadership, media relations, global communications, sports marketing, partnership marketing, pro-bono efforts
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Marketing Communications ManagerOmi Industries Jan 2011 - Jul 2013Palatine, Illinois, Us
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Public Relations SpecialistAce Hardware Corporation Aug 2006 - Aug 2010Oak Brook, Illinois, UsManaged a two agency, 11-person team responsible for all consumer- and corporate-facing public relations initiatives; chief budget administrator for accounts totaling $2MM; founding member of the Brand Development Team charged with creating and leading true omnichannel marketing initiatives; maestro of the “Helpful Hardware Man” spokesperson program.Specializing in: Crisis management, media trained communications leadership, voice acting, mobile marketing, community partnership management -
Associate Public Relations SpecialistAce Hardware Corporation Aug 2004 - Aug 2006Oak Brook, Illinois, Us
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Sales AssociateMenards Aug 1998 - Aug 2004Eau Claire, Wi, UsSales associate working 20+ hours per week through high school and college in hardware and millwork departments, gaining valuable product knowledge in numerous areas: hand and power tools, storage & organization, seasonal/lawn & garden, kitchen cabinet and countertop design and sales, door and window sales.
Bryan Tapella Skills
Bryan Tapella Education Details
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Bradley UniversityPublic Relations -
University Of Notre Dame - Mendoza College Of BusinessStayer Center For Executive Education Strategic Leadership Program
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Minooka Community High School
Frequently Asked Questions about Bryan Tapella
What company does Bryan Tapella work for?
Bryan Tapella works for Bubblehouse Brewing
What is Bryan Tapella's role at the current company?
Bryan Tapella's current role is Beertender.
What is Bryan Tapella's email address?
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What is Bryan Tapella's direct phone number?
Bryan Tapella's direct phone number is +181553*****
What schools did Bryan Tapella attend?
Bryan Tapella attended Bradley University, University Of Notre Dame - Mendoza College Of Business, Minooka Community High School.
What are some of Bryan Tapella's interests?
Bryan Tapella has interest in Children, Skiing, Cycling, Music, Running, Golf.
What skills is Bryan Tapella known for?
Bryan Tapella has skills like Media Relations, Marketing, Public Relations, Social Media, Marketing Communications, Leadership, Press Releases, Management, Brand Development, Strategic Communications, Publicity, Social Media Marketing.
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