I am a design strategist with 10 years of experience helping organizations deeply understand the people they serve, craft an innovation strategy, and launch new products and services that make a real impact in the world. Having led 30+ projects in over a dozen different industries, I've realized that getting to the "eureka!" moment is less about magic and more about methods. Methods that put the user at the center of the process, facilitate radical collaboration, and creatively prototype toward the right solution.