Product And Marketing Manager
Mukilteo, Wa, Us
HealthFirst helps dental and medical offices across the country ensure they are Practice Ready by providing solutions that cost-effectively manage the complexities around emergency preparedness, patient safety, dental waste and regulatory compliance. It provides medication management, training and education, compliance and medical waste disposal services. Oversaw all elements of product management and marketing for the company’s largest product line ($46 million), including P&L Reports, strategic planning, portfolio management, distribution channel management, advertising in both print and digital media. Manage the development process of FDA-registered products, including emergency medical kits as well as software solutions for emergency response and continuing education.• Direct the work of six marketing staff, including two marketing management staff, a marketing coordinator, two graphic designers and a web developer. • Manage digital marketing stack, including: Marketo, MailChimp, Ad Words, Analytics, Facebook Business Manager, AdRoll• Translate the legal requirements of fifty different states into a sales enablement tool for ensuring customers meet their compliance requirements for their state and their level of care• Select vendor for and populate learning management systems for ensuring employees and customers are meeting their training and educational requirements