Head Of Product Strategy / Chief Of Product Marketing
Vietnam
A. Product Strategy Development• Leading planning and executing Mid Term Plan of VN Business• Driving new Concept development for new emerging segment in MC Business• Negotiating and Engaging in Regional Model Development with head quarter• Engaging in Total Product Line Up Product Marketing• Ensuring product readiness and awareness in the market• Leading innovation program to create new brand imageB. Strategic Integration and Communication• Leading the development of Integrated Strategies between cross-function team• Leading Planning & Executive Marketing Strategy of Key Models• Working with cross-function team (domestic & head quarter) to ensure profit, and to increase sale• Manage & planC. Customer Insight and Market Research• Managing all surveys (trend, customers, market…)• Leading break-through, innovation survey• Customers Insight and Market analysis• Managed Competitors analysisAchievements:• Approval to execute yearly of Mid-term plan• Increased sale of key models on average 20% up• Increase customers loyalty by 20%• Established strong image among customers• Yearly award “Top Tier Employee” of the Year