• Assist and suggest digital marketing recommendations to local businesses and startups to increase ROI• Set up and manage social media accounts and websites for marketing; Along with Google My Business, Google Analytics, Google Adwords, and PPC campaigns• Create digital and print content for website and social media channels to boost awareness and lead conversion• Identify target audiences for social media campaigns and develop strategies to reach that audience through paid media• Utilize SEO optimization tools to increase organic search results• Structure and design high quality landing pages for local businesses and startups• Set up and manage content management systems; WordPress• Utilize social media scheduling tools to enhance posting efficiency and engagement• Structure email campaigns tailored to different email lists utilizing MailChimp to increase campaign engagement

NextVision Sales Institute was founded to help organizations of all sizes reach their maximum level of profitability by leveraging our people, experience, and proven methodologies. NVSI is led by a dynamic team with over 60 years of combined experience developing sales infrastructures and curriculums, and are eager to share their knowledge, experience, and methodology with you to determine your next vision.Director of Marketing responsibilities:-Overseeing marketing department-Evaluating and developing our marketing strategy and marketing plan.-Planning, directing, and coordinating marketing efforts.-Communicating the marketing plan.-Researching demand for our products and services.-Competitor research.-Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.-Identifying potential customers.-Developing promotions with advertising managers.-Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.-Compiling lists describing our offerings.-Developing and managing advertising campaigns.-Building brand awareness and positioning.-Supporting sales and lead generation efforts.-Coordinating marketing projects from start to finish.-Organizing company conferences, trade shows, and major events.-Overseeing social media marketing strategy and content marketing.

Social media marketing & managementCRM Database ManagementDesigning Marketing CollateralContent Writing for blogging and AdsPerform weekly and monthly marketing researchApplication Knowledge: Adobe creative suite, Microsoft officeEmail marketingAnalyze Sales ForecastPrepare marketing and advertising strategiesCreate marketing reports analyzing and summarizing sales dataManagement of marketing collateral libraryProcess improvementManaging marketing budgetMarketing skills and knowledge Market segmentationConsumer researchEvent planning and trade shows

•Assist in managing Customer Service Team•Track and update ADP Payroll•Assist in production of Metric Reports•Assist in Mentoring and Developing associates•Assist in resolving escalated customer issues• Manage large volume of incoming customer calls• Identify and assess customers’ needs to achieve satisfaction• Handle customers’ orders and assist in finalizing orders• Handle and process customers’ monetary transactions

• Responsible for strategically designing flyers, advertisements, and fashion show program to increase ROI• Responsible for traditional and social media marketing/advertising strategies and campaigns• Utilized Facebook and Instagram advertising with compelling images to generate awareness and a positive ROI• $200 Ad spend over a month converted into $1000+ in ticket sales and sold out show; 400% increase in ROI

• Conducted marketing events, promotional, and competitive research• Updated and maintained client information database• Assisted on the preparation and delivery of marketing presentations• Supported with the fulfillment of sales proposals• Aided the completion of proof of performance reports for clients• Performed 2D location scouting for current and potential clients via Google Maps• Participated in client brainstorming, and pitch writing sessions• Assisted Pearl content creators by scouting key information and sources weekly