Bryan Vandyke Email & Phone Number

Strategic advisor and fractional marketing leader with expertise in organizational change, technology adoption, and brand programs. Bestselling author (IN OUR LIKENESS) and speaker. Recent consulting engagements with founders, chief executive officers and marketing leaders have included:(1) Content/editorial audit and product positioning recommendations.

Stamford, CT, US

In this role I directed the expansion of a corporate marketing team in support of Gartner’s double digit revenue growth each year. Specifically, I led the creation of a new brand strategy and brand health program; a national paid media program that drove new revenue; and new content marketing that increased audiences by 50%. As a general manager I directed.

New York, NY, US

I led the creation of new brand positioning, a revised public website, and a robust content marketing program that supported both retail and institutional advisors. Grew public web traffic from 5M to 8M annually. Relaunched the advisor web site program, redesigning 15K+ seller sites and driving 500K annual leads. Selected vendors, renegotiated supplier.

Newark, New Jersey, US

Directed $15M+ per year in marketing campaigns (email, SEM, mobile), generating actionable leads for a 4,500 person sales force. Monitored return on $75M annual digital investment through medium of a central analytics practice. Directed digital experience across 60+ web sites serving over 25 million visitors per year. Partnered directly with 6 chief.

Newark, New Jersey, US

Produced roughly $9M in annual B2B and B2C digital marketing initiatives for each year from 2008-2011, including email campaigns, transactional web sites, microsites, extranets, and web applications. Envisioned and executed successful digital strategies across 7 Prudential business divisions.

Ba, English & Psychology

Mfa