Strategic advisor and fractional marketing leader with expertise in organizational change, technology adoption, and brand programs. Bestselling author (IN OUR LIKENESS) and speaker. Recent consulting engagements with founders, chief executive officers and marketing leaders have included:(1) Content/editorial audit and product positioning recommendations for a market research firm that wanted to engage financial services marketers (2) Product assessment and marketing roadmap for a premier global executive network that wanted to improve their sales pipeline with C-suite leaders(3) A strategic review of the brand system and engagement model for peer expert advisory firm that wanted to scale its offering.

In this role I directed the expansion of a corporate marketing team in support of Gartner’s double digit revenue growth each year. Specifically, I led the creation of a new brand strategy and brand health program; a national paid media program that drove new revenue; and new content marketing that increased audiences by 50%. As a general manager I directed the reorganization and expansion of our creative services practice; rebuilt the corporate web site to drive more sales leads; and expanded the use of analytics for planning and day-to-day decision making. In partnership with sales enablement teams, my marketing group contributed ~$300M in annual new business with growth marketing campaigns. Our podcasts, videos, data visualizations and ebooks built awareness and favorability with 30M+ prospects and clients. New paid search and SEO practices drove repeat visits and increased awareness of our products and services.

I led the creation of new brand positioning, a revised public website, and a robust content marketing program that supported both retail and institutional advisors. Grew public web traffic from 5M to 8M annually. Relaunched the advisor web site program, redesigning 15K+ seller sites and driving 500K annual leads. Selected vendors, renegotiated supplier contracts, and expanded marketing technology stack to keep pace with business needs. I also led the content and design program for new 13,000 square-foot digital signage on the headquarters in Times Square. Program results led to rapid progression from Executive Director to Managing Director.

Directed $15M+ per year in marketing campaigns (email, SEM, mobile), generating actionable leads for a 4,500 person sales force. Monitored return on $75M annual digital investment through medium of a central analytics practice. Directed digital experience across 60+ web sites serving over 25 million visitors per year. Partnered directly with 6 chief marketing officers and business heads to define specific digital strategies.

Produced roughly $9M in annual B2B and B2C digital marketing initiatives for each year from 2008-2011, including email campaigns, transactional web sites, microsites, extranets, and web applications. Envisioned and executed successful digital strategies across 7 Prudential business divisions.