Vision, innovation and a problem-solving mindset are often the initial spark driving great marketing, however building and executing an effective strategy is critical for success. From ideation, planning, analysis, competitor evaluation, goal setting, sales alignment and clear communications; doing the upfront work pays off. Experimenting, testing and learning are also important factors as often what marketers think can be validated or disqualified fairly quickly by simple market tests.In developing and directing B2B marketing strategies across global and North American organizations, alignment with leadership and stakeholders is critical; with everyone on the same page chances for success are much greater. Having marketed services, capabilities, technologies and products, casting the right message to the correct target audience using integrated channels (traditional and digital) has proven highly effective in generating quality leads and ROI.The development and proper utilization of internal processes, systems and data to make information easy to access, find and share is one of my passions, having built and managed systems to organize and share critical operational and marketing related information yields gains in efficiency across organizations. Immense value can be derived from being flexible, agile and adaptable to changing circumstances and market conditions. The ability to pivot and make intelligent decisions based on incoming information is something I strive to always keep within my purview.Marketing is truly an exciting and intriguing discipline, it is certainly always in a state of change as is evidenced by the more recent proliferation of digital marketing, big data, social media and now artificial intelligence. I look forward to being part of where it takes us in the years to come.Skills: B2B marketing strategy and planning, budgeting, branding, corporate communications, public relations, copywriting, technical writing, editing, content generation, customer segmentation, digital marketing, integrated marketing, websites, marketing automation, CRM, custom data platforms, e-commerce, lead qualification/generation, databases, webinars, surveys, video, social media, blogging, search marketing (organic and paid) reporting and analytics.
Listed skills include Marketing, Remediation, Environmental Science, Marketing Strategy, and 15 others.