Bryan Vossen Email & Phone Number

St Paul, MN, US

• A $32B science and manufacturing company that applies science and innovation to make a real impact by igniting progress and inspiring innovation in lives and communities across the globe.Responsible for leading the US.
• Led the marketing planning process that delivered improved prioritization and shift in resources to larger programs with stronger returns.
• Developed higher impact end-to-end marketing campaigns with tailored push and pull tactics around end user demand generation, channel, and sales enablement.
• Managed pricing and analytics functions.
• Deployed Integrated Business Planning during unprecedented times due to Covid-19.
• Strategic initiatives including portfolio simplification.

St Paul, MN, US

• Responsible for driving 3M's marketing and sales functional transformation and CMO initiatives by managing the Corporate Marketing-Sales Strategy and Operations team of 38.
• Led the Corporate Marketing-Sales strategic plan.
• Marketing and Sales Transformation: structures initiated in 2019.
• Scaling Customer Journey Mapping, Agile Marketing, and Digital Marketing.
• Sales Coverage strategy deployment.
• CRM and sales and marketing partnership (SMP) for lead management.

St Paul, MN, US

• Responsible for building a transformational strategic plan and as a member of the Marketing-Sales leadership team reporting to the CMO and executed on those strategies to deliver efficient growth.
• Led the Corporate Marketing-Sales strategic plan.
• Developed Marketing-Sales cross functional digital marketing strategy and attained investment to transform marketing capabilities.
• Executed projects of highest priority as prioritized by the Corporate Marketing Leadership Team.
• Deployed new marketing capability of Customer Journey Mapping
• Implemented Agile Marketing execution into Marketing Planning

St Paul, MN, US

• Responsible for championing Pricing Excellence at 3M and driving strategic pricing initiative globally as the subject matter expert.
• Built and delivered capability building materials on transactional and strategic pricing.
• Scaled and implemented globally across 24 divisions and areas of US, Canada, EMEA, Latin America, Asia, and China.
• Executed pricing and portfolio strategy projects for high priority portfolios and new products.

St Paul, MN, US

• Responsible for marketing and strategy for organic platform entry in adjacent markets and core business turnaround
• Led Intrapreneurial Water business unit and divisional strategic planning process.
• Developed Infrastructure Protection Division’s acquisition and alliance strategy.
• Managed multiple product portfolios in Water and Energy Infrastructure segments.
• Led new product introductions and localization of products in high growth areas.
• Developed and implemented division’s global pricing strategy and processes.

St Paul, MN, US

Responsible for providing financial counsel to achieve operating plan targets and integrated Ace and Futuro acquisitions.

St Paul, MN, US

• Responsible for finance and back-office Acquisition Integration
• Integrated eight acquisitions with forecasted first year of sales of $467 million.
• Developed and standardized acquisition processes across 3M

St Paul, MN, US

Responsible for providing financial counsel to prioritize resources and enable efficient growth.

St Paul, MN, US

Responsible for executing divisional and process audits.

Masters Of Business Administration, Concentrations In Marketing And Strategy

Ba, Finance, Investment And Banking