National Director Of Sales
Current• Primary objective is to build a program to balance the top of the pipeline from being 99% channel driven. The objective is to reduce the dependency on channel by 20% in 2024 with a goal to be close to 50/50 by the end of 2025.• Developed Ideal Client Profile (ICP) through analyzing historical wins and losses and interviewing select clients in the base to determine the “WHY” they chose Performive.• Implemented first Territory Planning QBR system including guidebook, PowerPoint and enabling tools for the sales reps to use in forming their territory to align to the corporate ICP.• Developed a weekly cadence to meet as a team to review prospecting activity.• Implemented HubSpot to assist the salespeople in their daily activity. This includes enabling them with rudimentary forms of task automation, templates and marketing materials.• Defined and instituted prospecting activities with emphasis on leveraging their existing clients, professional relationships along side activities like targeted email campaigns, LinkedIn, phone calls, SMS and other meetings.• Coordinated with marketing team to refine messaging and develop content for the reps to utilize in their daily prospecting activity.• Documented and internalized set of Anecdotal narratives of the problems we solved for our top customers. This central repository to be used in development of unique value propositions, email content, blog content and proposal PowerPoint.• Analyzed Performive offering to ensure we’re aligned with our ICP needs. Determined that 2 of the existing offerings are no longer in demand and are currently being deprioritized in favor of cheaper more valuable solutions.