Bryan Hicks Email & Phone Number

Working to improve operational efficiency within the refreshment division of American Food & Vending

I drive sales to industry-leading companies and manage an 8-member team covering 48 markets in 20 states. I work directly with vendors, distributors, and sales teams to plan programs and product line expansion. I also oversee equipment installation, delivery, and maintenance for 2,000+ accounts.SALES, RELATIONSHIP BUILDING & NEGOTIATION► Revitalizing stagnant and declining product lines, I triggered an 80% jump in sales in one and 30% growth in another.► I signed a 5-year deal with a local producer to launch a local product and dislodge a key competitor, gaining hundreds of thousands of dollars and ~40 accounts.► By pioneering new promotions and sales incentives and advancing sales team skills, I secured an unprecedented manufacturer rebate, double the rebate target.► I recreated the sales presentation, driving stronger results and leading to adoption by representatives across all channels.► A key vendor selected me to serve on their advisory council to help plan strategies for upcoming products and programs.BUDGET MANAGEMENT │ COST CONTROL► By closing an unprofitable international branch, I slashed a variety of operating costs and prevented further losses.► I cut production costs for the private-label business 10% by composing a detailed RFP for 8 vendors.

Heading product sales across the U.S., I managed display equipment delivery, installation, and service, as well as a team of installers/service technicians and relationships with vendors and accounts.SALES, RELATIONSHIP BUILDING & NEGOTIATION► In 6 months, I drove business up by more than $1.5M annually by intensifying bids, presentations, and sales and adding 15 key customers.► By influencing vendor financial backing on a major sales bid against a competitor, using the same vendor, I bolstered the company’s service and cost advantage.► I presented national brands to key decision-makers for Fortune 500s and other key prospects in a variety of industries.BUDGET MANAGEMENT► By building a relationship with a manufacturer and demonstrating the company’s value proposition, I negotiated a 40% cost reduction on expensive equipment.► I generated income and paved the way for liquidating future outdated equipment by sourcing and negotiating the sale of unusable inventory to equipment refurbishers.PROCESS IMPROVEMENT │ COST CONTROL► To catapult efficiency in RFP responses, price updates, and forecasting, I simplified global pricing guides by region and product

Managed 120 accounts in 2 markets, including hospitals and nursing homes, I directed a team of sales reps and supervised equipment delivery, installation, maintenance, and customer training. I set yearly sales goals, pursued new product outlets, identified new products and target accounts, and administered the wholesale budget. ► I propelled the average revenue per account 250%, increased the ROI, and produced 6% YoY revenue growth and 26% YoY profit growth for 6 straight years.► Expanded existing customer relationships for a 40% rise in account gross revenue, I diversified the product line within accounts.► In only 3 months, I won 3 strategic accounts in 10 markets for a key equipment investment.

I launched a successful entry into the fiercely-competitive grocery chain market despite no budget to pay stocking fees. My efforts included developing the program, creating marketing materials, delivering product demonstrations, and managing 70+ business accounts.► To allow for promotions and individual unit pricing, I improved cost files to diversify the product line. I also built strong relationships and created materials that enabled in-aisle promotions. Growth expanded to 26 additional stores.