Bryan Whitfield Email & Phone Number

Dallas, Tx

London, England, Gb

Assumed leadership of Bemis Industrial category as well as global commercial leadership for sister company, PolyVisions, Inc. in February 2019. Transitioned to remote within 30 days, but quickly took on analysis of the business to reset commercial strategy and create execution plan for share growth.• Created Strat Plan for both Bemis Associates & PolyVisions Inc., detailing category focus, resource needs and revenue plans. • Launched medical category attack for Bemis during Covid-19 quarantine. Identified partner for new product launch, generating $1.3MM in new revenue within first quarter.• Created and implemented new commercial forecasting tool to drive visibility on a monthly basis by account.• Implemented annual planning tool to drive accuracy within annual budget preparation. Built factors for organic impact along with CRM utilization.

Manchester, Nh, Us

* Direct ownership of $160MM revenue stream across multiple categories, including medical, personal care, transportation and distribution. Indirect strategic oversight of $350MM global revenue.* Launched global accounts process at Velcro. Assembled a global team and initiated a strategic approach across multiple regions that has driven 9.2% YOY growth on $110MM. Implementing global approach to entire business to support multi-regional customers and service opportunities across global platform.* Interim commercial lead for EMEA B2B sales in 2019 with $79MM budget. Group analysis and commercial strategy deployment for both engineered solutions and industrial sales. Commercial oversight for $5MM OPEX project.* Leading commercial project to track demand creation vs revenue realization. Resulting new compensation program to support global sales by commercial team.* Partnership with operations leadership to control COGS and drive share gain via local support. Resulting goal will be to drive to EBIT target by local production partnership and supply chain efficiency.

Mentor, Oh, Us

• Ownership of $600MM revenue pipeline across all existing client partners and identified white space. Responsible for top-line growth and EBIT of 10% for the entire footwear category.• Partner with production and innovation leadership teams to ensure new product creation is aligned with market trend and customer needs. Responsible for articulating Avery marketing, trends & insights in a go-to-market approach for the footwear industry.• Partner with Commercial leadership to identify opportunity and build strategy for revenue growth targets. Leverage existing business within apparel driving share gain within branded footwear.• Empower sales teams in customer presentations as well as the negotiation and execution of account goals. • Direct the customer wiring among senior leadership within the retail brand owners.• Co-leading relaunch of Comp-Weave to footwear brands. This moves Avery from a Tier 1 supplier status from our past Tier 2. Immediate opportunity that is in action is $35MM.• Leading project with UK consulting agent to rebuild Avery’s footwear toolkit and re-brand our go-to market tools and messaging.

Mentor, Ohio, Us

• Leading commercial strategy for China domestic market sales with a team of 11 people throughout HK and China. YTD performance is 41% ahead of PY. Currently managing all opportunity identification, pipeline management and strategic presentations. • Create and implement strategy for Avery Dennison revenue and profit growth within identified New & Emerging Markets, Japan & China. Partner with Asia VP/GM to review team structure, analyze commercial strategy and market environment to drive efforts for growth. Responsible for 2017 AOP of $68MM as well as 5 year revenue plan to achieve $150MM. • Evaluated & Restructured existing team with regard to commercial, product development, resource planning and global supply chain for Japan/China existing and targeted businesses. • Co-led Commercial efforts in 2016 resulting in 49% YOY growth for Avery Dennison NEM business. Consulted on strategy for Japan market win of a 5 year/$100MM partnership with Uniqlo.• Managed a team to create a new RFID demand planning process for annual revenue stream of $170MM. Built new tool within Google drive that can automate the SC forecast method and allow for real time tracking and reporting. Launched tool to global commercial team resulting in enhanced accuracy and reduction of lead time across 22 global production locations.

Mentor, Ohio, Us

Led all Commercial Trade sales in US sourcing facilities across all Retailers and Brands. Responsible for $58MM in direct revenue and $44MM in enterprise sales. - Managed restructure of US Small accounts team including reallocation of accounts and resources across inside sales and global customer service groups. Built 5 yr plan to deliver 8% CAGR across $25MM business.- Created and oversaw strategy for share growth through new business development as well as contribution margin and overall EBIT lift across US Sourcing business. - Directed commercial efforts for production transition from US to Latin America. Managing migration of $73MM with partnership of account teams to analyze and mitigate risk.

Mentor, Ohio, Us

Responsible for Target Private brand trim and packaging across 17 sourcing countries. Managed global team of 8 people responsible for $23MM annual revenue. I was relocated to Minneapolis to reset the team in place and create strategy for 5 year growth plan. I led a team based in Minneapolis as well as India, Hong Kong and China. Responsible for all sales and product development and forecasting for $30MM business.

Mentor, Ohio, Us

Directed Global commercial efforts for the JCPenney account , managing a team of four in Dallas to support efforts at headquarters and two global account managers overseas. Responsible for global sales efforts with JCPenney offices in 9 countries and over 300 vendors.Incremental growth of $21MM (92% )in overall business with JCPenney in 24 months. This includes both core business as well as RFID growth and expected additional incremental gain of $12MM in next year.

Colombo, Western, Lk

Implemented strategy with JCPenney to add Shore to Shore as a third global supplier. Led successful supplier integration into all product categories within first 5 months. This led to share gain of $1.4MM in 12 months.

Hong Kong, Hk

Created and managed the southern region for SML. Delivered organic growth of $15.5 million in annual sales. Implementation included the recruitment and management of 6 sales executives throughout the US. Opened the Texas sales office resulting in $8 million in new business.Led all efforts to include SML as a third global supplier for JCPenney during the supplier migration in 2004. This move elevated SML from a local HK woven supplier to the current position of second largest trim supplier for JCPenney. Results included 750% increase in revenue within 4 years.