Bryan Williamson Email & Phone Number

Anoka, Mn, Us

Kansas City, Missouri, Us

Hired by company owner as a core member of the North American Leadership team to help digitally transform a 100+ year old, analog based company. P&L owner and lead all aspects of digital and marketing for Hallmark’s retail business (Hallmark Gold Crown and hallmark.com) including Crown Rewards (loyalty), CRM, acquisition marketing, digital marketing, SEM, technology, experience design and business operations. KEY ACCOMPLISHMENTS:• Established Hallmark’s omnichannel strategy within an extremely complex business structure that consists of a wholesale business, an owned retail business, and licensed retail business. Gained buy-in and support from both internal stakeholders and independent retailers. Successfully rolled out omnichannel programs including ship from store, buy online pick up in-store, ship to store and local store inventory availability.• Delivered 10x digital sales growth while significantly reducing the fixed costs associated with operating our digital business.• Implemented Hallmark’s first mobile web experience making it easier for consumers to interact with Hallmark from their mobile device.• Dramatically improved the customer experience and customer satisfaction onHallmark.com as measured by a Net Promoter Score improvement of over 50 points.• Transformed our approach to retail marketing from a purely CPG based approach that primarily utilized traditional, linear media to a retail focused marketing strategy that heavily leverages consumer data, digital marketing and online video to drive traffic to both hallmark.com and hallmark retail stores.• Reinvigorated growth within one of the longest standing retail loyalty programs through consumer focused digitally enabled capabilities and marketing tactics.• Built a high performing team and drove company-wide cultural change to improve effectiveness and employee engagement by introducing new ways of working within my organization and then sharing with the broader company leadership

Hoffman Estates, Il, Us

Expanded responsibilities to rapidly drive all online activities for Claires.com and Icing.com globally.P&L ownership with responsibility for software development & hosting, content production, creative, digital marketing (SEM, SEO, Affiliate, Display, Email, Social Media, Mobile), merchandising, fulfillment and customer service. Responsibilities extended to broaden the focus from North America to include Claire’s European operations. KEY ACCOMPLISHMENTS• Launched Claire's first ever ecommerce business - establishing a new global platform, business processes, and team to run the business.in North America and then expanded the operations to Europe.• Grew email database by 1 million deliverable and opted-in customers within the first year by implementing email capture at store POS.• Established in-house content production studio that reduced operating expenses by approximately $1 million annually.

Hoffman Estates, Il, Us

Established Claire’s first ecommerce business with focus on its North American operations. This included everything from site build to establishing fulfillment and call center operations, hiring the team, operating the business and accountability for the P&L.

Chicago, Il, Us

Intrapreneur that devised the marketplace business model for Sears Holdings - enabling Sears to become the first traditional retailer to expand its product offering via a marketplace business model. Led business model development, product development, 3rd party seller recruitment and operations for both the seller facing platform and integration of 3rd party products into the core Sears.com shopping experience. Introduced many industry firsts including same-day home delivery via store fulfillment. Also served as GM for Kmart.com and established an advertising business model on Sears.com.KEY ACCOMPLISHMENTS:• Spearheaded the creation of Marketplace at Sears.com. Through this program we added over 20 million 3rd party items to the sears.com catalog, introduced innovative fulfillment options, including same-day scheduled delivery, and generated material incremental margin.• Delivered $100+ million in incremental annual online revenue through the implementation of new customer-focused website features that lifted conversion and basket size.• Pioneered the expansion of the eCommerce Product Management organization and recruited and hired a team of highly regarded eCommerce professionals from leading eCommerce websites.• Led the complete redesign of 5 websites (sears.com, kmart.com, mygofer.com, Kenmore.com, craftsman.com) in 45 days as committed to company Chairman.

Chicago, Il, Us

First Product Manager hired to build a digital Product Management practice within Sears Holdings as the company shifted its focus to digital. Led Product Management and Analytics functions.

Chicago, Illinois, Us

Led various enhancements to the Orbitz online travel experience. Primarily focused on streamlining and improving the booking experience for consumers to improve conversion and customer satisfaction. Focused areas of responsibility were the cross-product booking path and hotels vertical.

Bootstrapped an online shopping experience for consumers to earn cashback for their purchases at 1000’s of participating online retailers. (Similar to Ebates/ Rakuten). Designed and built the entire front and backend applications, devised the business model and partnerships, and ran operations and feature development all while working full time elsewhere.

Deerfield, Illinois, Us

Us

Full stack web developer

Dublin 2, Ie

Digital Analyst providing analytics, software and systems solutions for manufacturing and industrial equipment sectors.

Master Of Business Administration - Mba, Marketing & Management

Bachelor Of Science - Bs, Manufacturing Engineering