Team Lead at the Area Development Project Management Office, with a passion for steering project teams towards success. My leadership focuses on coordinating and optimizing the functioning of our team within the dynamics of area development. I am committed to promoting professionalism and achieving goals through effective collaboration and innovative strategies.—————————————————————————Team Lead bij het Projectbureau Gebiedsontwikkeling, met een passie voor het sturen van projectteams naar succes. Mijn leiderschap richt zich op het coördineren en optimaliseren van het reilen en zeilen van ons team binnen de dynamiek van gebiedsontwikkeling. Ik zet me in voor het bevorderen van professionaliteit en het bereiken van doelen door effectieve samenwerking en innovatieve strategieën.

Preparing and coordinating various strategic projects in the spatial domain in different phases. In addition to coordinating, organizational, controlling and administrative aspects, the policy-developing aspects also play a role. I consult with various parties and stakeholders. In doing so, I take into account a major political and social impact, which makes strategic considerations necessary. Certain risks are associated with this function. Errors or inaccuracies in the work can lead to loss of time, damage claims and / or image damage (of the municipality and / or political responsibilities). To manage these risks, I make risk analyzes and I focus on control measures.—————————————————————————Het voorbereiden en coördineren van verschillende strategische projecten in het ruimtelijk domein in verschillende fasen. Naast coördinerende, organisatorische, controlerende en administratieve aspecten, spelen ook nadrukkelijk de beleidsontwikkelende aspecten een rol. Ik overleg met verschillende partijen en belanghebbenden. Hierbij hou ik rekening met een grote politieke en maatschappelijke impact, wat het maken van strategische afwegingen noodzakelijk maakt. Aan deze functie zijn zekere risico’s verbonden. Fouten of onzorgvuldigheden in het werk kunnen leiden tot tijdverlies, schadeclaims en/of imagoschade (van de gemeente en/of politieke verantwoordelijkheden). Om deze risico’s te beheersen maak ik risicoanalyses en stuur ik op beheersmaatregelen.Projecten: • Woningbouwontwikkeling ‘Westerpark’ Schagen• Woningbouwontwikkeling ‘Het Nieuwe Glas’ Tuitjenhorn• Woningbouwontwikkeling ‘Adamsland’ Waarland• Woningbouwontwikkeling ‘Muggenburg Zuid’ Schagen• Woningbouwontwikkeling ‘Denneweg’ Callantsoog• Woningbouwontwikkeling ‘Den Gouden Hoeck’ B’brug• Woningbouwontwikkeling ‘Veluweweg’ Waarland

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• Pre–season forecasting based on agreed OTB & range size targets for adidas Originals.• End-to-end buying volume planning based on seasonal category plan.• Range handover to key stakeholders with final forecasting and launch phasing.• In-season range management for optimal performance.• Alignment with all key stakeholders to drive a timely and efficient launch.• Deliver financial and range efficiency targets for specific categories. Responsible and accountable for Net sales, Sell through, Std. margin.• Manage and maintain all range management systems. • Align with Product Content, Demand Planning and Marketing Activation to ensure smooth, on-time and impactful product launches online.• Following Channel Ranges provided by Market CTC Assortment Plan teams, manage buying process for adidas eCommerce and assure right volumes are bought following market OTB plans.• Manage the size breakdowns are created according to market needs and incorporated in the buying process for e-com.• Manage market seasonal stock position assuring the right volumes are available in eCom store(s) and distribution centers, and inform of changes to Allocation teams.• Lead market in – season trading, assuring timely sales forecast by product for the chain, stock intakes, and in-season markdowns.• Manage Stakeholders to receive input to Market CTC Assortment Planning teams in regards to range needs by cluster.• Leverage a data driven insights to influence range decisions.• Work with global/market colleagues to define and implement best in class eCom buying best practices and KPI tracking mechanisms focused on optimization of the eCom experience through product and ranging decisions.• Lead Product Personalization business for adidas Originals & Performance (e.g. Football, Running, Outdoor) categories.

Responsible for assisting tracking, execution and operational development of the Personalization business for both adidas and Reebok in the Market. This role serves to maximize the value that Personalization can offer as a USP in our online business. To be successful, this role represents the expectations and requirements of our customers towards the global and local stakeholders needed to operate and develop the model.Key Responsibilities: • Support in the implementation of the personalization service on a seasonal basis for relevant product/sports categories.• Actively participate in business to make sure that personalisation is integrated into the (market) marketing calendar to drive sales and awareness, aligning with digital activation team and eCom merchandising team (e.g Free Personalization).• Act as contact to GOPS for support in planning and forecasting the business and contribute to ensure that the plan is aligned with CDC for securing SLA’s toward our end consumers.• Utilize globally available analytics and reports to monitor and diagnose revenue at local level (conversion, AOV, NPS) share insights and proposals for corrective action with insights with local eCom leadership and Global Customization team.• Support in analyzing the operations by implementing and tracking relevant KPI’s/metrics for this business model (Quality, Lead Time, Costs). Provide local operational improvements based on findings.• Propose relevant enhancements to digital back-end and front-end experience to the global Customization team.• Support the implementation of the service for new product/sports categories and for new eCommerce markets.• Support the identification and investigation of new opportunities to leverage Personalization with Global and local teams.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning.And we’re never done.Key Responsibilities:In order to serve our customers in the best way possible, as the eCommerce specialist I am responsible for helping the knowledge management team to help building and maintaining a cross channel knowledge base. Being one of the ambassadors for the knowledge management organization.As Senior Specialist Knowledge Management I am responsible for the overall accuracy and quality of the consumer-focused knowledge base (KB) and for the content available to our consumers through our eCom websites. This means that I write and structure the articles consistently. But also that I maintain the knowledgebase based on input from owners, feedback from our different stakeholders and reports on findability and usability. This to ensure the knowledge base effectively delivers First Time Right answers.I am the first point of contact for the knowledge owners and the Knowledge Management Representatives (KM Rep) from our different stakeholders over the organization. I organize focus groups on a frequent basis to keep up to date with end-user demands in relation to the set goals.

Adidas strives to inspire and enable people to harness the power of sport in their lives. Sport is our very purpose. Inspired by our heritage, we know that a profound understanding of the consumer and their journey in sport is essential to achieving this goal. To anticipate and respond to their needs, we continuously strive to create a culture of innovation and creativity. Through our portfolio of authentic sports brands, we harness this culture and push the boundaries of products, services and processes to drive brand desire. Through sport, we have the power to change lives.This role is fundamentally key to the success of the broader Horizontal Concepts team and our core range of projects. Acting as key facilitator and organization support for key topics ranging from Brand Engagement to Licensee topics to Athlete Servicing this support role manages many daily executional tasks that are necessary for operational success. In this role there is daily interaction with a variety of key stakeholders within the adidas Brand. Examples of the stakeholders include…• Football Brand Marketing & Sports Marketing• Athlete Services• Basketball Brand Marketing & Sports Marketing• Sports Marketing Operations• HBS Brand Marketing & Sports Marketing• External Agency Partners• Running Brand Marketing & Sports Marketing• Sport Style & Originals Product and Marketing teamsActively participate and contribute to the overall planning for various Horizontal Concepts projects and activations. Supporting both the logistical planning and executional phases. Examples of some key projects include…• Sports Marketing Global Credit Card Program• Brand Engagement Events & Activities• Brand Event and Logistics Planning• General Athlete Servicing & Relations• Competitive Analysis• Calendar Creation & Planning• Global Product Seeding Program (product selection and order placement)

(Volunteer)• Implementing and coordinating the marketing and strategic activities of KWF.• Hiring and recruiting potential candidates and businesses.• Creating Social Media content and improve the overall Brand Awareness.

As a Social Media Marketer, I am responsible for community management on various Social Media platforms. I am the contact person for my own client portfolio and will be responsible for the creation of a strong strategy and original content with high SEO value on social platforms like Facebook, Twitter and Instagram. I am also specialized in the deployment of Facebook ads.Through our distinctive service we will provide you with a proper strategy in its own large scope (800,000+ followers / fans) and we will get into the conversation through varied content of with your fans. But not only that, we take your online community to the next level with the new Customer Activation Program. Increase the commitment of the fans by reaching them directly and rewarding them for their for valued behavior.

During the summer months I attended the Account management Traineeship. In this role I am searching for challenging projects for our University graduated Trainees and Young Professionals in Informationmanagement and Changemanagement.• Building and managing customer relationships at various levels.• Translation between needs and appropriate solutions in the field of information management.• In collaboration with the Information Management Recruitment consultant, responsible for filling vacancies.• Supporting the employees by training them (interview training, competence management and project management).• Mediation of staff within the public sector.• Help customers and professionals set and achieve their professional goals.

Paperwork plays an important role in the industry. Paper documents can get lost, handling them takes valuable time and they leave an ecological footprint. But with your help we can change this, by getting rid of the pouch, sending your documents directly to the final destination (e-Freight) and removing the need for a hardcopy Air Waybill by signing an EDI contract with IATA (e-AWB) and confirm this with an Activation Notice with Air France KLM Martinair Cargo.e-Freight aims to take the paper out of the air cargo supply chain and to replace it with cheaper, more accurate and more reliable electronic messaging.The e-AWB refers to a transportation contract between a shipper/forwarder and an airline. With the e-AWB, there is no longer a need to print, handle or archive a paper AWB."The contract obtains its legal status by an electronic combination.• Thesis: Research and Strategic Marketing Plan to the question of the ''Acceptance Compliance Visibility Engine as a Competitive Advantage''.• Marketing for the Compliance Checks and Feedback as a benefit for the customers.

For the study programme of the Johan Cruyff University a Programme Committee is instituted. The tasks of the Programme Committee are:• To give advice about the Teaching and Examination Regulations.• To annually assess the way in which the Teaching and Examination Regulations are implemented.

Developing, formulating and implementing an innovative marketing vision based on the mission statement of the Amsterdam ArenA with the aim to make a major contribution to the realisation of the commercial objectives with the focus on the optimization of sales, profitability, growth and continuity.

Sports Exposure is the market leader and a leader in the field of LED-boarding at LIVE broadcast (Professional) sports, guaranteed to cause consumer reach in The Netherlands. Particularly at football matches in the Premier League, Europa League, Eredivisie and Dutch national team, is an important part of our offer.During this traineeship responsible for:• Searching for potential leads• Calling potential leads• Closing deals

Responsible for the Social Media channels of the organization. Keeping the fans up to date with the latest news facts, injury reports, player stats and game results. Engage the followers and fans to the team and organization and create a loyal fan base.

• Worked with staff and managers to implement project activities.• Analyzed and evaluated various business processes and suggested corrections/improvements when needed.