Bryan Young Email & Phone Number

Orlando, Fl, Us

Orlando, Fl, Us

A dynamic and visionary leader for a geospatial data and analytics software company that supported global financial inclusion efforts by leveraging artificial general intelligence (AGI) to automate manual processes. • Helmed a $4.8M venture-backed company, stewarding it to monumental growth through strategic foresight and robust financial management.• Architected key partnerships, mitigating industry redlining and cultivating $6B in loan revenue for financial institutions within 2 years• Created strategic partnerships with Experian, IBM, Mastercard, FICO, HUD, Freddie Mac, and others that revolutionized access to financial products for underserved communities.• Helped international banks and the government improve operational efficiency to expand access to home ownership by using AGI to automate, manage, and scale manual application steps.

Astoria, Ny, Us

Enhancing corporate fair lending governance models to be efficient, effective, and highly respected:- Worked alongside experts to promote equitable access to affordable housing for Black and Hispanic communities nationwide, highlighting unique Loan-to-Value (LTV) program options.- Strengthened support for underrepresented groups both locally and nationally via best practice mentorship on advisory boards.

Edinburgh, Gb

Brought in as the US team lead to drive Skyscanner's market share objectives in the US:- Achieved the annual market share goal within the first quarter through the implementation of data-driven retargeting strategies.- Spearheaded a team of 7 to innovate, scale, and evaluate new engagement methods, including real-time push notifications tailored to consumer travel interests.- Collaborated with leaders from other markets to identify and adopt successful strategies, testing and applying them to enhance the US market presence.

Austin, Texas, Us

In a dynamic remote executive leadership role with P&L authority, I led a team of 8 in harmonizing digital marketing tools and strategies across a private equity firm's portfolio companies. This included managing a million-dollar paid search budget per company, overseeing vendor relations, and administrating the Salesforce system for the sales and marketing teams’ lead management.- Achieved a 104% increase in marketing qualified leads compared to the previous record quarter by employing advanced analytics to weave insights into the operational flow. This informed our content strategy, targeting, customer feedback integration, and the exploration of new marketing channels through effective cross-functional teamwork.- In collaboration with the sales team lead, we successfully integrated Salesforce with Hubspot within three months. This streamlined operations, financial attribution, and the tracking of lead conversion and customer engagement metrics.- Amplified new sales opportunities (SQLs) by 32%, with search and display ads influencing buyer decisions at various lifecycle stages — 8% of these were initiated by PPC, thanks to a sophisticated search targeting and agile bidding strategy.- Generated 1,677 MQLs in one quarter, with 34% classified as top-quality Infer A leads, by leveraging SEM tools like Kenshoo, email marketing, SEO, chat tools such as Drift, and website personalization, surpassing the initial goal of 1,000 MQLs set for the quarter.

Boca Raton, Florida, Us

Played a pivotal, hands-on leadership consulting role in developing SEM campaigns for healthcare clients and establishing internal processes for a healthcare marketing agency.

Sunrise, Fl, Us

Led a marketing team of 4 in crafting and implementing cutting-edge acquisition and retention strategies for P&L management. This involved the use of Analytics Architectures, Web Properties, Marketing Automation Platforms, Salesforce, Mobile Apps, and various interactive tools.- Overhauled the lead generation framework with SEO, Google AdWords, Google Analytics, Pardot, Salesforce, Mouseflow, and Triblio, generating 94 Marketing Qualified Leads in the first quarter, surpassing the target by 120%.- Cut budget expenses by 20% through renegotiating contracts, allowing for reallocation of funds to account-based marketing strategies that enhanced revenue potential with key accounts and bolstered customer retention.- Achieved all first-year performance objectives within the initial three months, leading to a 24% conversion rate from Marketing Qualified Leads to Sales Accepted Leads by refining the Key Performance Indicator process.- Implemented an advanced analytics setup within a week utilizing Google Analytics, Salesforce reports, and the Pardot nurture program to track conversion attribution for over 90 pre-existing content pieces.

San Jose, California, Us

As the youngest Global Senior Strategic Consultant at Marketo, I played a pivotal role in assembling the inaugural cross-functional team that developed a methodology for assessing and enhancing digital marketing strategies. This included marketing automation solutions for SMBs and Fortune 50 clients internationally, aiming to deepen their engagement with Marketo.- Generated $2 billion in pipeline opportunities and nearly $1 billion in incremental sales for clients by employing an analytical approach to craft agile digital strategies that span the full digital ecosystem, coupled with actionable guidance on executing innovative demand generation programs.- Revolutionized Marketo’s internal processes, resulting in $24 million in new business revenue by creating 12 programs that enabled consultants to provide value-added solutions to North American and European clients more efficiently, reducing delivery time by 40%.- Bridged lead lifecycle gaps for Fortune 50 companies by implementing diverse messaging and personalized URLs tailored to different buyer profiles.- Enhanced sales for nine Fortune 50 clients by identifying demand generation shortfalls, facilitating discussions on marketing automation with executive stakeholders, and developing lead nurturing programs for new buyer personas.- Achieved a 201% increase in content-specific lead conversion for Microsoft through targeted lead nurturing streams and real-time content personalization, monitored via custom Google Analytics Dashboards and Salesforce reports.- Captured 191 new B2B leads for Panasonic at a single tradeshow by integrating native Salesforce synchronization to automate attendee check-ins to the database via iPad, and overseeing the initial Salesforce configuration.

Led the integration of a comprehensive digital strategy across the company following an acquisition, overseeing a diverse team of 22, including web designers, project managers, videographers, social media experts, developers, and content writers.- Generated $25 million in department revenue by orchestrating comprehensive demand generation programs that bridge online and offline channels.- Achieved a 177% surge in revenue, profit, headcount, and EBITDA, transforming the enterprise into a digitally savvy, multi-channel leader in the industry.- Empowered over 15 brands, with annual revenues surpassing $100 million, to excel in multi-channel/touch campaigns that resonate with the buyer's journey and pain points, significantly optimizing operations.- Implemented an internal training workshop and established a center of excellence, leading to a 76% faster time to market for projects.- Fostered a mentoring program that not only increased revenues to $25 million but also facilitated knowledge transfer on best practices and process improvements, enhancing the identification of subject-matter experts.- Drastically reduced costs by tenfold and streamlined business processes by applying change management principles, increasing production capacity efficiently.

Stamford, Ct, Us

Tasked with a remote role to adapt and enhance DukeNet's cost-effective, high-performing online demand generation strategy, which was surpassing Time Warner Cable's (TWC) existing approach by a 4:1 ratio on a considerably tighter budget.- Generated over $10 million in revenue by analyzing a database of 30,000+ leads, developing a lead nurturing and scoring campaign that equipped field sales reps with a data-driven framework to evaluate lead quality.- Ensured leaders had a comprehensive understanding of key metrics for benchmarking success, utilizing technological and business insights to make informed decisions on funding and budget allocations.- Captured 800+ marketing qualified leads (MQL) by implementing real-time personalization strategies based on customer fit and behavior throughout their journey. Took charge of setting up SEO, SEM, content creation, social media strategies, and landing pages.- Enhanced sales conversion rates by 23.5% through the development and execution of A/B testing campaigns for existing web traffic.- Improved sales performance and ensured long-term viability by introducing adaptive sales strategies and marketing automation tailored to each customer's specific needs.

Developed comprehensive digital marketing strategies on national and international scales, leveraging web, mobile, and social media platforms. Built and led high-performing teams to execute these strategies effectively.- Engineered $300 million in revenue growth for an insurance company by innovatively crafting local targeting strategies, pioneering untapped cross-channel campaigns, and introducing new products that stood out against competitor offerings.- Resolved a significant reputation management crisis on Google for a client, restoring $150 million in revenue. Implemented strategic on-page and off-page SEO tactics to counteract a damaging smear campaign and regain customer trust.- Contributed to $10 million in annual revenue for BEC by guiding over 15 brands through transformative digital overhauls, leveraging a hands-on approach with analytical tools and defining revenue-impacting Key Performance Indicators (KPIs).- Achieved a year-over-year revenue doubling for a telecommunications firm by initiating a digital strategy that enhanced website engagement, increased conversions, and amplified customer purchase frequency and lifetime value.- Secured a 65% increase in occupancy for a property management firm by utilizing analytics to define target audience and buyer personas, optimizing messaging for better reach and engagement.- Surpassed lead generation targets by 40% for a B2B software company through creating an efficient lead hand-off process and ensuring sales alignment.- Enhanced customer engagement by 33% and reduced cost per lead for a consumer goods brand by designing a customer journey map that streamlined interactions and removed unnecessary touchpoints.

I established the foundational processes and infrastructure crucial for the company's growth and scalability. I crafted and communicated comprehensive strategies across corporate, competitive, and product domains, ensuring the team was aligned and motivated to bring our vision to life. By spearheading new business development initiatives, I successfully generated over $5 million in gross annual revenue by our second year in operation.

Business; Entrepreneurial Studies

Bachelor Of Science - Bs, Marketing

Executive Leadership Certificate

Chief Strategy Officer Program