Bryan Brown Email & Phone Number

Drawing on extensive experience in media and brand strategy, e-commerce insights, and product marketing, I have cultivated a deep expertise as a user experience insights storyteller and go-to-market strategist. My current work revolves around developing innovative product roadmaps, messaging and launch solutions in adtech and e-commerce, all while driving seamless collaboration and process improvement. By blending data-driven insights with a strategic focus, I am able to prioritize actions and deliver value-add storytelling that resonates with stakeholders and accelerates decision-making.CORE COMPETENCIESGTM Strategy | Paid Media Strategy | User Story & Feature Development | Product Management | Product Launch Program Management | Persona Workflow Design | Adtech Insights & Audience Targeting | e-Commerce Category User Insights | Content Strategy | Brand Strategy | Media Operations | Sales Enablement | Value Add Storytelling | Creative and Campaign Testing & OptimizationsBIG WINS SAAS PRODUCT OWNER - COMMERCIAL TALENT ONBOARDINGManaged developer resources, product roadmaps, user stories, and launch timelines for a newonboarding product for Commercial Talent. This new software enabled 30K new user registrations on the platform and drove new client/customer adoption by 35% lift QoQ.BRAND STRATEGY & INSIGHTS MANAGER - GAMING GTM STRATEGY & INSIGHTS LEAD Gaming category and insights lead advising Product, Category, Sales and Engineering teams on shopper trend analyses, insights development, and ad stack product solutions showcasing untapped opportunities, guiding quarterly priorities, and increasing campaign investment from eBay Ads Partners.Transformed user journey data and quantitative research into actionable go-to-market creative content strategies for advertising offerings leading to $1B in ads revenue in 2020.STRATEGY SUPERVISOR - GAMING CAMPAIGN STRATEGY & TARGETINGBuilt ground-up marketing programs and creative content strategy campaigns for HP’s gaming products, driving 3x more engagements across digital partners and 20% lift in ad revenue in 2018.Managed campaign execution, placement optimizations, and audience targeting across paid partners such as Meta, Snapchat, Google, and Tik-Tok.

Listed skills include Advertising, Email Marketing, Copywriting, Marketing Communications, and 29 others.

• 

  Grand Valley State University

  International Relations