Technical Analyst
CurrentClient: Meta (Formerly Facebook)- Optimizes & maintains large-scale social media searches to capture & analyze conversations around Meta’s significant events, product launches, competitor launches, and crisis communications, providing critical insights for stakeholder decision-making.- Designs and maintains real-time owned metric dashboards for 19 brands & 70+ handles providing timely qualitative and quantitative analysis to stakeholders.- Delivers & coordinates 5 analysts to label & report weekly post-level owned metrics for 400+ pieces of content published on Threads, X, Instagram, Facebook, YouTube, and LinkedIn.- Facilitates training sessions to over 100+ client stakeholders, empowering them with expertise in owned media reporting tools, social listening dashboards, and trend identification techniques to enhances speed-to-insight and actionable decision-making.