The Hook, California’s first-ever Cannabis Outlet, is located in the heart of Santa Cruz surf culture – directly off HWY 1 at 41st Avenue. The Hook is more than just a dispensary – It’s a way of life. We believe that laughter and play are the best medicines and that the most magical moments happen outside of “the comfort zone”.We hope our vision and creativity inspire you to view life with a sense of light-heartedness, to live your most fulfilling life, and to enjoy cannabis as a tool to elevate your overall physical, mental, and spiritual well-being. We celebrate all that cannabis is, what it represents, and its positive impact over time.

TREEHOUSE is Santa Cruz County’s premier cannabis dispensary.We are open daily from 10 am to 10 pm. We offer medical and adult use recreational customers a wide array of cannabis products from leading manufacturers. Our staff is knowledgeable and here to serve you. Come in and browse around!Our goal is to inspire and enliven the local Santa Cruz community and the wider cannabis community by offering opportunities for us to learn and grow together. We achieve this by striving every day to find ways to: * Remove the barriers, both physical and psychological, between customers and cannabis products and increasing knowledge across the board. * Creating an open and inclusive space that different folks feel comfortable interacting in. * Maintaining a customer first attitude and prioritizing the quality of the customer experience in everything we do. * Telling our story to cannabis industry insiders so that we may influence the direction of growth of the industry as a whole toward human experience-centered design, and nurturance culture both in our physical and digital spaces.TREEHOUSE isn’t ‘just a dispensary.’ It’s a concept space for ideas to be exchanged and for people to gather to discuss how we can help each other to thrive. We have the highest quality products from the best companies in California. Every day we are learning more and getting better at communicating leading edge cannabis culture concepts to the world, starting right here with the folks we see every day in Santa Cruz. Come down to the shop and say ‘hello!’

The Santa Cruz County Business Council (SCCBC) is a privately funded 501(c)6 non-profit organization. Founded in 1996 to provide a collective voice for countywide business owners and executives, SCCBC boasts over seventy (70) engaged member organizations from Scotts Valley, to Watsonville, and all points in between.

The California Cannabis Manufacturers Association works to improve and protect a strong business climate for California cannabis manufacturers and cannabis producers.

La Vida Verde is a California state licensed Cannabis Manufacturing, Extraction, and Distribution company. We produce a variety of edible and refined smokable cannabis products for the California marketplace under the brands; Blank Brand, La Vida Verde, and Skunk Feather.

CCIA was formed to unite the cannabis industry in California and to allow it to speak with one voice at the state and local levels. We strive to educate and act as a resource to lawmakers regarding all areas of the cannabis industry. We are also dedicated to addressing issues related to driving under the influence, unlawful diversion to minors, and substance abuse.

The mission of the California Cannabis Industry Association (CCIA) is to be a leading force in the growth and health of California’s cannabis industry.Our VisionThe California Cannabis Industry Association (CCIA) was formed to unite the cannabis industry in California and to allow it to speak with one voice at the state and local levels. We strive to educate and act as a resource to lawmakers regarding all areas of the cannabis industry. We are also dedicated to addressing issues related to driving under the influence, unlawful diversion to minors, and substance abuse.

The Association for Standardized Cannabis (ASC) is a political advocacy group that works closely with local government jurisdictions in order to create and implement standards of operations for Cannabis businesses. The ASC is comprised of various professionals from within the Medical Cannabis business community, Community Drug Prevention organizations, Farm Bureau, and local government officials.

The mission of the California Growers Association is the promotion and protection of the independent farms and businesses in the cannabis industry and the protection of the public health and patient’s rights, the restoration of natural resources and watersheds, and to provide for the welfare of communities and the mutual benefit of public and private interests.

The mission of the California Growers Association is the promotion and protection of the independent farms and businesses in the cannabis industry and the protection of the public health and patient’s rights, the restoration of natural resources and watersheds, and to provide for the welfare of communities and the mutual benefit of public and private interests.

Our team has nearly 100 years of cannabis cultivation experience including; grow room and greenhouse layout and design, cultivation, breeding and genetic development, optimization of cultivation systems and process, sustainable agricultural practices, and best practices. We have consulted on legal projects including applications, process, facility design, and sop's in Israel, Canada, Hawaii, California, Washington, and Nevada. Our work has been featured and published in The Cannabis Encyclopedia, High Times Magazine, Culture Magazine, High Times Medical Marijuana Magazine, and others.

Cookie Co 831 is one of the bay areas most well respected and fasted growing dispensaries. We currently serve over 20,000 medical patients in the South Bay Area and have a commitment to provide safe medicine, stellar customer service, educated staff, in a comfortable and welcoming atmosphere for our patients.

Freedom Enterprises is one of the fasted growing medical cannabis companies in California. We have four unique brands: Hashman Infused, Waxman, Rx Releaf, and Hi Grade. We currently work with over 450 dispensaries and delivery services throughout the state providing accurately dosed, properly labeled, lab tested, artisanal cannabis products.