B2B Portal Development• Project manage the development of customer dashboard• Use web analytics and sales data to optimize the user experience• Optimize and manage product information page content• Increase overall conversion and onsite B2B sales while decreasing bounce rate and exit rateProfessional User Website Design & Content• Curate and create unique content• Ensure all support materials are represented effectively on the website.• Create new (and maintain existing) landing pages for B2B web-based sales and promotional events with the goal of maximizing conversion metrics.• Work directly with professional website users to communicate new features, enhancements and information about the website.Search Engine Marketing & Optimization• Optimize and manage all online paid media campaigns and initiatives• Search Engine Marketing (SEM)• Online Display Advertising• Search Engine OptimizationSales Management• Working closely with a team of reps to help drive increased B2B sales • Leading weekly morning sales information sessions• Development of sales strategy guidelines and tactics• Setting goals and objectives to measurably increase business growth.

Generates web site traffic growth, brand development, and advertising revenue. Develops brand strategy and media marketing systems.