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Distinguished Marketing Executive with over 20 years of continual advancement, managing brands, and driving growth through innovation. Proven strengths in developing and positioning brands to reach key customers and consumers. Driven by market research to understand what drives purchase intent, and developing strategies to maximize sales. A strong leader, and developer of marketing teams, and thrives in a cross-functional, collaborative, team, dynamic. Open to new opportunities and would love to connect, please contact me at bwgodfrey11@gmail.com.
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Area Vice President Merchandising & MarketingUs Foods Jan 2023 - PresentRosemont, Il, Us -
Director Of MarketingTree Top, Inc. Oct 2017 - Feb 2022Selah, Wa, UsSupervised seven-person marketing team managing a portfolio of 10+ product lines totaling $150MM in annual sales across multiple business channels (Retail, Mass, Club, Military, Drug, E-Commerce, Export, Licensing, and Private Label). Managed full marketing mix strategy with full P&L profitability oversight and responsibility, including budgeting and forecasting. Directed marketing, branding, and communication efforts for the $100MM Tree Top brand. Managed innovation pipeline to drive 4% top-line growth. Led market research efforts to gather secondary research and oversaw agency partners tasked with completing primary research (i.e., concept research, conjoint analysis, focus groups, etc.) to better understand key consumer interests, needs, and purchase drivers.• REVENUE GROWTH; Increased annualized topline growth of the $150MM base business by 10%• INNOVATION; Tripled annual product launches vs. prior year and established pipeline to sustain 4% annual growth. • BRAND AWARENESS; Ad campaign outperformed reach and frequency targets within budgeted spending. Social media impression 2X industry standards. -
Director Of Business Development-- CpgTree Top, Inc. Apr 2006 - Oct 2017Selah, Wa, UsManaged innovation pipeline to drive top-line growth. Lead consumer research efforts to qualify new product concepts and understand consumer acceptance. Managed portfolio of 10+ product lines totaling $50MM in annual sales across multiple business channels (Club, Drug, Export, Licensing, and Private Label). Managed full marketing mix strategy with full P&L profitability oversight and responsibility, including budgeting and forecasting.• INNOVATION; Executed and launched new items and line extensions growing top-line revenue by 15%. -
Product ManagerTree Top, Inc. Dec 2004 - Apr 2006Selah, Wa, UsManaged applesauce product line totaling $50MM in annual sales across multiple business channels (Retail, Mass, Club, Military, Drug, Export, Licensing, and Private Label). Managed full marketing mix strategy with full P&L profitability oversight and responsibility, including budgeting and forecasting. • CATEGORY MANAGEMENT; Average # of items on the shelf increased by 40% (+1 item).• BRAND POSITIONING; Led team charged with re-branding and package design for entire Tree Top brand. Project completed on time and budget. -
Associate Product ManagerTree Top, Inc. Dec 2003 - Dec 2004Selah, Wa, UsDirect P & L responsibility of Military, Club, Mass, and Drug channels for entire product portfolio. New product development (i.e., product conception, package design, and execution of launch plans). Key contributor in the development of marketing strategy (i.e., advertising, promotion, research).• REVENUE GROWTH; Transitioned a key Costco item to a new packaging format. Increased gross sales at Costco by 20%. -
Assistant Product ManagerTree Top, Inc. Sep 2000 - Dec 2003Selah, Wa, UsProject management and budget tracking responsibility for all consumer promotions. • CROSS FUNCTIONAL COLLABORATION; Led cross-functional team tasked with improving the efficiency of the company’s new item process. The new process was adopted by all internal departments, improved set-up time by 25% -
Market AnalystRetail Reseach Group Llc Feb 1999 - Aug 2000Completion of market analysis for future grocery store site selection. Market analysis, data collection, and projections of future sites as requested by the client. Understanding of retail grocery markets and what impacts those markets.
Bryce Godfrey Skills
Bryce Godfrey Education Details
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Washington State UniversityMarketing -
Utah State UniversityBusiness
Frequently Asked Questions about Bryce Godfrey
What company does Bryce Godfrey work for?
Bryce Godfrey works for Us Foods
What is Bryce Godfrey's role at the current company?
Bryce Godfrey's current role is Fearless Marketing and Merchandising Executive.
What is Bryce Godfrey's email address?
Bryce Godfrey's email address is bg****@****top.com
What is Bryce Godfrey's direct phone number?
Bryce Godfrey's direct phone number is +150973*****
What schools did Bryce Godfrey attend?
Bryce Godfrey attended Washington State University, Utah State University.
What skills is Bryce Godfrey known for?
Bryce Godfrey has skills like Product Development, Forecasting, Food, Strategic Planning, Cross Functional Team Leadership, Fmcg, Team Building, Food Industry, Budgets, Marketing, Consumer Products, Sales.
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