Bryce Godfrey

Bryce Godfrey Email and Phone Number

Fearless Marketing and Merchandising Executive @ US Foods
Bryce Godfrey's Location
Selah, Washington, United States, United States
Bryce Godfrey's Contact Details

Bryce Godfrey personal email

n/a
About Bryce Godfrey

Distinguished Marketing Executive with over 20 years of continual advancement, managing brands, and driving growth through innovation. Proven strengths in developing and positioning brands to reach key customers and consumers. Driven by market research to understand what drives purchase intent, and developing strategies to maximize sales. A strong leader, and developer of marketing teams, and thrives in a cross-functional, collaborative, team, dynamic. Open to new opportunities and would love to connect, please contact me at bwgodfrey11@gmail.com.

Bryce Godfrey's Current Company Details
US Foods

Us Foods

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Fearless Marketing and Merchandising Executive
Bryce Godfrey Work Experience Details
  • Us Foods
    Area Vice President Merchandising & Marketing
    Us Foods Jan 2023 - Present
    Rosemont, Il, Us
  • Tree Top, Inc.
    Director Of Marketing
    Tree Top, Inc. Oct 2017 - Feb 2022
    Selah, Wa, Us
    Supervised seven-person marketing team managing a portfolio of 10+ product lines totaling $150MM in annual sales across multiple business channels (Retail, Mass, Club, Military, Drug, E-Commerce, Export, Licensing, and Private Label). Managed full marketing mix strategy with full P&L profitability oversight and responsibility, including budgeting and forecasting. Directed marketing, branding, and communication efforts for the $100MM Tree Top brand. Managed innovation pipeline to drive 4% top-line growth. Led market research efforts to gather secondary research and oversaw agency partners tasked with completing primary research (i.e., concept research, conjoint analysis, focus groups, etc.) to better understand key consumer interests, needs, and purchase drivers.• REVENUE GROWTH; Increased annualized topline growth of the $150MM base business by 10%• INNOVATION; Tripled annual product launches vs. prior year and established pipeline to sustain 4% annual growth. • BRAND AWARENESS; Ad campaign outperformed reach and frequency targets within budgeted spending. Social media impression 2X industry standards.
  • Tree Top, Inc.
    Director Of Business Development-- Cpg
    Tree Top, Inc. Apr 2006 - Oct 2017
    Selah, Wa, Us
    Managed innovation pipeline to drive top-line growth. Lead consumer research efforts to qualify new product concepts and understand consumer acceptance. Managed portfolio of 10+ product lines totaling $50MM in annual sales across multiple business channels (Club, Drug, Export, Licensing, and Private Label). Managed full marketing mix strategy with full P&L profitability oversight and responsibility, including budgeting and forecasting.• INNOVATION; Executed and launched new items and line extensions growing top-line revenue by 15%.
  • Tree Top, Inc.
    Product Manager
    Tree Top, Inc. Dec 2004 - Apr 2006
    Selah, Wa, Us
    Managed applesauce product line totaling $50MM in annual sales across multiple business channels (Retail, Mass, Club, Military, Drug, Export, Licensing, and Private Label). Managed full marketing mix strategy with full P&L profitability oversight and responsibility, including budgeting and forecasting. • CATEGORY MANAGEMENT; Average # of items on the shelf increased by 40% (+1 item).• BRAND POSITIONING; Led team charged with re-branding and package design for entire Tree Top brand. Project completed on time and budget.
  • Tree Top, Inc.
    Associate Product Manager
    Tree Top, Inc. Dec 2003 - Dec 2004
    Selah, Wa, Us
    Direct P & L responsibility of Military, Club, Mass, and Drug channels for entire product portfolio. New product development (i.e., product conception, package design, and execution of launch plans). Key contributor in the development of marketing strategy (i.e., advertising, promotion, research).• REVENUE GROWTH; Transitioned a key Costco item to a new packaging format. Increased gross sales at Costco by 20%.
  • Tree Top, Inc.
    Assistant Product Manager
    Tree Top, Inc. Sep 2000 - Dec 2003
    Selah, Wa, Us
    Project management and budget tracking responsibility for all consumer promotions. • CROSS FUNCTIONAL COLLABORATION; Led cross-functional team tasked with improving the efficiency of the company’s new item process. The new process was adopted by all internal departments, improved set-up time by 25%
  • Retail Reseach Group Llc
    Market Analyst
    Retail Reseach Group Llc Feb 1999 - Aug 2000
    Completion of market analysis for future grocery store site selection. Market analysis, data collection, and projections of future sites as requested by the client. Understanding of retail grocery markets and what impacts those markets.

Bryce Godfrey Skills

Product Development Forecasting Food Strategic Planning Cross Functional Team Leadership Fmcg Team Building Food Industry Budgets Marketing Consumer Products Sales Sales Management Supply Chain Supply Chain Management Integrated Marketing Advertising Strategy Public Speaking Food Safety Negotiation Operations Management Process Improvement Microsoft Office Packaging Marketing Communications

Bryce Godfrey Education Details

  • Washington State University
    Washington State University
    Marketing
  • Utah State University
    Utah State University
    Business

Frequently Asked Questions about Bryce Godfrey

What company does Bryce Godfrey work for?

Bryce Godfrey works for Us Foods

What is Bryce Godfrey's role at the current company?

Bryce Godfrey's current role is Fearless Marketing and Merchandising Executive.

What is Bryce Godfrey's email address?

Bryce Godfrey's email address is bg****@****top.com

What is Bryce Godfrey's direct phone number?

Bryce Godfrey's direct phone number is +150973*****

What schools did Bryce Godfrey attend?

Bryce Godfrey attended Washington State University, Utah State University.

What skills is Bryce Godfrey known for?

Bryce Godfrey has skills like Product Development, Forecasting, Food, Strategic Planning, Cross Functional Team Leadership, Fmcg, Team Building, Food Industry, Budgets, Marketing, Consumer Products, Sales.

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