Bryce Mcdonald Email & Phone Number

Los Angeles, Ca, Us

Newton, Massachusetts, Us

Manage media and event relationships for four leading daily news titles covering the F&B space (BevNET, Brewbound, NOSH, and Taste Radio.) Work with organizations across the supply chain to develop meaningful partnerships and optimize value for all stakeholders. Identify opportunities to support agency and client initiatives by leveraging the collective power of the family of BevNET brands and their corresponding media and event properties. Work across various BevNET platforms and channels to identify, engage, pitch and execute "bigger picture" solutions for our brand and service provider/supplier partners. Connect dots, integrate, inspire, build value, and execute at a consistently high level.

Manage key West Coast and National advertising relationships for the All About Beer and DRAFT brands and their corresponding print, digital and event properties. Plan, develop, present and execute custom integrated campaigns leveraging the power of the All About Beer and DRAFT brands to consistently deliver beyond expectations. Review, analyze and adjust as needed to ensure optimum impact for all stakeholders. Create happy clients through consistent value, innovative media solutions and client-centric processes.

Work with brands in both the endemic and non-endemic categories to maximize advertising revenue for the national craft beer enthusiast consumer title and its digital and event platforms.

Responsibilities included:Growing revenue for three highly focused regional consumer titlesProspecting, contacting and closing new agency businessDeveloping new advertising opportunities and presenting them to current and prospective clientsEducating clients on communications trends and aiding them in developing marketing plans

Developed, launched and managed highly focused national niche titles serving the liquid waste and portable sanitation industries. Oversaw business side of the title including sales team, marketing, accounting and partnerships. Grew relationships with key advertising partners through direct sales efforts, leading to profitability in 2nd year.