Head Of Product
• Led the development of multiple digital products, including two complete overhauls of an interactive/searchable database and mobile apps (Android & iOS).• Conducted user research through in-person groups, digital outreach (email), and Google webpage analytics to inform product decisions and improvements.• Produced and reviewed monthly and quarterly P&Ls with the owner, advising on marketing budgets, contract workers, and earnings surplus.• Hired, onboarded, and managed contract engineers, cold callers, client leads, and graphic designers.• Designed and implemented an annual dropoff map for the ideal circulation of the printed directory, factoring in client visitation times and traffic patterns.• Guest lectured for film and television classrooms about prop and set rental discovery.• Developed regular financial forecasting models based on perennial expenditure and anticipated income, advising on contract work and cost-cutting measures.• Managed payroll, job postings, interviews, and hiring for part-time, contract, and full-time positions.• Submitted weekly finances using Peachtree (later QuickBooks), reviewing for accuracy.• Wrote RFPs for projects such as website overhauls and mobile app development, managing global contract workers and overseeing submissions for review.
