• Orchestrated a robust go-to-market and demand generation strategy aimed at both B2C and B2B audiences, resulting in a 4% increase in net-new customer acquisition.• Led a cross-functional team of 10 in developing innovative strategies to enhance SaaS trial conversions, achieving an impressive 34% increase in "day-1" sales.• Conducted comprehensive customer research and win/loss analysis, extracting valuable audience insights. Disseminated learnings across departments, contributing to informed decision-making.• Collaborated with Product Development and Revenue Systems to strategically reimagine the customer account creation process, catalyzing a 5% improvement in email-driven conversions and a 10% decrease in observable piracy.• Oversaw the seamless creation and delivery of marketing assets for the successful launch of Camtasia 2023 and multiple new AI features, ensuring on-time execution and impactful market entry.

• Spearheaded a high-performing 5-person internal marketing team and collaborated with external PPC and affiliate marketing agencies, driving an impressive 50% year-over-year MRR growth from 2020 to 2022.• Executed a comprehensive PPC and content marketing strategy, achieving a 200% increase in marketing-qualified leads and a 50% increase in sales-qualified leads.• Developed a marketing roadmap and dashboard, ensuring 100% transparency in project status and visually communicating team progress towards established KPIs.• Utilized digital marketing tactics and in-product messaging to enhance new customer onboarding, resulting in a 25% decrease in 30-day churn and a 10% decrease in customer service requests from net-new customers.

• Engineered an in-depth, aggressive B2C/DTC marketing and communication strategy with a 360 approach, propelling company revenue by 120% during my tenure.• Scaled the marketing team from 1 person and an external digital advertising agency to a dynamic 5-person marketing team. Additionally, oversaw external PR and content creation agency partnerships.• Executed extensive content and PPC campaigns targeting specific brand personas, resulting in a 45% increase in e-commerce revenue from 2017 to 2018 and a 70% increase from 2018 to 2019.• Forecasted sales and managed P&L for all company e-commerce efforts.

• Developed in-depth, multi-touch content, PPC, SEO, and social media strategies for 50+ clients in the IT and cloud services industry, resulting in a significant increase in online traffic, audience engagement, and new business.• Guided and mentored a 9-person team of content developers, SEO specialists, PPC marketers, a videographer, and a digital data analyst.• Crafted a high-value content offering funnel strategy that grew qualified lead generation by 150%. Strategy proved scalable for other clients with similar results.• Led implementation of new technologies that resulted in an average 110% increase in relevantranking keywords per client, as well as a 200% increase in social media engagement.

• Designed and implemented comprehensive marketing strategies aimed at creating awareness of the company's in-house brands and affiliated customer product lines.• Oversaw the redesign of the company's websites and coordinated with the outside development company to ensure the project met standards and remained on time and on budget.• Successfully launched unique products/brands for key accounts such as Walmart, CVS, BestBuy, ThinkGeek,Media Markt (Europe), Amazon, Conrad (Europe) and Bed, Bath & Beyond.• Oversaw pre-show and post-show activities for trade shows and other events.