Bryce Tarling Email & Phone Number

Burnaby, British Columbia, Canada

- Customer marketing campaign execution, including promotions, cross-sell initiatives, and customer stories- Campaign strategy development: mapping content flows for audience touchpoints and segmentation - Strategy and execution for customer communications that include updates to important product workflows and changes to subscription plans- Thematic oversight and execution on Clio’s partnership ads for print and online publications - Executive team ghostwriting for industry publications (print and online)- Project execution for the Legal Trends Report: This involves standardizing and refining data visualizations for hand-off to our Design team, developing overarching narrative and thematic structures, and contributing report copy, design input, internal company education, media engagement, and promotion

- Managed a team of 5 writers, which included hiring and onboarding 4 new staff- Held weekly 1-on-1s, which included individual development planning and salary discussions- Managed processes, workloads, and copy review for cross-collaborative marketing initiatives with Product Marketing, DemandGen/Growth, Affinity (conference, webinars, and events)

Burnaby, British Columbia, Canada

- Lead writer for the Legal Trends Report: This involved synthesizing multiple research inputs from Clio’s Data Science and Customer Insights teams to write the leading report in legaltech—providing business insights to Clio’s target audiences, winning extensive media coverage, generating significant marketing leads, and winning a B2B Killer Content Award in 2020 - Led Clio’s reporting on Covid-19’s impact on the legal industry, which included several written briefs and slide decks for CEO presentations to industry leaders - Led survey engagement with the sales team to gather insights on lead intent and conversion: This provided insight and alignment on how to prioritize content marketing initiatives, which kicked off some of Clio’s pillar content

Burnaby, Bc

- Collaborated and led complex customer communications that included subscription plan updates and updated workflows for essential product functionality - Lead writer on substantial corporate award applications that included Deloitte’s Canada’s Best Managed designation, Canada’s Top 100 Employers, Waterstone Canada’s Most Admired Corporate Cultures, and several distinctions within BCTech’s Technology Impact Awards

Burnaby, Bc

Content writing: Research, plan, interview, write, and edit to deliver engaging copy that wins attention and converts prospects:- Thought leadership: White papers, blog posts- Lead nurture: email, newsletters- Sales enablement: Case studies, 1-pagers, brochures- Lead/demand generation: Ad copy, landing pages- Corporate communications: Press releases and media support, executive ghostwriting- Analytics/reporting: Google Analytics, Salesforce reports- Content planning: Content calendar, audience profiles

Surrey, Bc

Marketing and communications- write industry-specific print and web content for B2B and B2C audiences, including long-form blog writing up to 2,000 words and in-depth product information optimized for SERP rankings- plan and implement social media content and scheduling- lead media relations, including researching media lists, writing press releases, and managing follow-up- write topical content for offsite, third-party syndicationTechnical writing- work with SMEs to develop extensive product knowledge for customer-oriented documentation, including product descriptions, specifications, technical support resources, warranties, and terms and conditionsContent and layout design- collaborate with web and marketing staff to develop clean, brand-oriented experiences for print and web audiences- perform general design tasks, including photo gathering, photo editing, graphic design, and document layoutSearch engine optimization- develop keyword targets and content strategies to drive target audiences to CTA-oriented web copy- research and maintain keyword list of 600+ industry relevant terms- implement on-page keyword optimization- monitor search traffic and difficulty rankings

Vancouver, Canada Area

Communications and media engagement- managed CFTN’s web and social media presence, including on-site resources, campaign engagement, analytics, and reporting- worked with multiple stakeholders to produce media stories that achieved more than 30 hits, including the Toronto Star, Metro, 24, Edmonton Journal, and The Globe and MailFair Trade Magazine- conceptualized and implemented production of a national publication (circulation 30,000)- managed all end-product timelines and deliverables for editorial content and design- negotiated printing and distribution contracts up to $15,000—plus contract fees for writing and design- ensured all copy, design, research, and fact checking met deadlines and editorial goals for multiple stakeholdersProgram development (Fair Trade Town, Campus, School, and Events)- worked with multiple stakeholders to develop new programs and refine existing ones, producing 17 unique documents for print and online, including reference guides, administrative forms, audit templates, and promotional materialsOrganizational development- coordinated writing and design for in-house communications, including conference and campaign communications- wrote, edited, and designed the CFTN 2020 Vision and 2013 Annual Report

Toronto, Canada Area

- managed content from substantive editing through to final proofreading for the Engineers Without Borders Canada 2013 Failure Report- provided copy editing for Local Procurement: Identifying Needs and Examples in the Mining Industry (prepared for Natural Resources Canada) and Local Procurement by the Canadian Mining Industry

Richmond, Bc

-wrote five 1,200-word articles, printed and circulated to 180,000 readers-performed various editing tasks, including substantive editing, copy editing, proofreading, and fact checking-wrote online content for the website blog, social media, and eNewsletter-collaborated on various editorial projects, including content planning, production schedules, and style guide revisions

Vancouver, Canada Area

-researched the issue of RDSP uptake among Canadians with disabilities-designed and administered an online survey and follow-up telephone interviews-reported findings in a 30-page report-presented data and recommendations to PLAN's advisory board and partner organizations

Vancouver, Canada Area

-researched and wrote online content covering emerging technologies and business tools

B.Ed., Secondary English Education

Diploma, Professional Writing

"Since 1991, the Print Futures mix of applied and academic writing has prepared graduates to meet today's writing needs and to welcome.

B.A., English, Sociology