Bryce Wilcoxson Email & Phone Number

Evanston, IL, US

Evanston, Illinois, United States

• Spearheaded internal process overhaul by streamlining digital messaging requests, decreasing lead time by 50% and funneling all data into central location for KPI analysis
• Implemented segmentation strategy and drip campaign to generate targeted messaging to over 2 million prospects and 1.5 million inquiries in university database
• Coordinated and edited over 1,000 targeted outreach and recruitment emails to date
• Evaluated and rendered an admission decision for ~4,000 freshman and transfer applicants to date
• Developed outreach strategies to increase application numbers by nearly 20% in recruitment territory

Chicago, Illinois, United States

• Facilitated day-to-day strategy implementation for a portfolio of clients across a range of sectors, including energy, higher education, investment, banking, and nonprofit organizations
• Crafted compelling content, including website copy, social media posts, stakeholder communications, presentations, reports, memos, etc.
• Produced and managed stakeholder media lists and earned media activity reports using industry monitoring tools, including Critical Mention, Cision, TV Eyes, Meltwater, and Newswhip Spike

• Led team of 15 students to design promotional content and campaigns for concert/speaker events
• Developed marketing campaigns for over 30 events including celebrity artists and speakers
• Oversaw social media accounts by curating original written copy and graphic designs weekly

Evanston, Illinois

• Collaborated with leadership team for annual hiring and managed ~50 staff members each year
• Trained new callers and assessed areas for growth via one-on-one quarterly check-ins
• Communicated with alumni through yearly calling cycles to reinvigorate their relationship with the university, personally raising over $30,000

• Assisted professors in teaching courses in Critical Thinking and Journalism, focusing on the intersections of race, gender, and sexual orientation in literature and media coverage
• Cultivated a community for first-year students participating in the program through scheduled events and activities around the Chicagoland area
• Led workshops to ease the transition to Northwestern and help students prepare for the academic rigor of the university

• Assisted incoming undergraduate students by sharing resources and individualizing the college transition process
• Facilitated dialogues about Diversity & Inclusion, Mental Health/Wellness, Alcohol, Sexual Health & Consent, and Navigating Academics
• Developed individual approaches in assisting each student to account for the diversity of transition experiences and their challenges

Cookeville, Tennessee

• Spearheaded promotional events for the company’s four radio stations to further improve its relationship with the surrounding community
• Investigated local policies and scheduled on-air interviews with politicians running for office, informing an audience of 14 counties leading up to elections