• Spearheaded internal process overhaul by streamlining digital messaging requests, decreasing lead time by 50% and funneling all data into central location for KPI analysis• Implemented segmentation strategy and drip campaign to generate targeted messaging to over 2 million prospects and 1.5 million inquiries in university database• Coordinated and edited over 1,000 targeted outreach and recruitment emails to date• Evaluated and rendered an admission decision for ~4,000 freshman and transfer applicants to date• Developed outreach strategies to increase application numbers by nearly 20% in recruitment territory

• Facilitated day-to-day strategy implementation for a portfolio of clients across a range of sectors, including energy, higher education, investment, banking, and nonprofit organizations• Crafted compelling content, including website copy, social media posts, stakeholder communications, presentations, reports, memos, etc.• Produced and managed stakeholder media lists and earned media activity reports using industry monitoring tools, including Critical Mention, Cision, TV Eyes, Meltwater, and Newswhip Spike

• Led team of 15 students to design promotional content and campaigns for concert/speaker events• Developed marketing campaigns for over 30 events including celebrity artists and speakers• Oversaw social media accounts by curating original written copy and graphic designs weekly

• Collaborated with leadership team for annual hiring and managed ~50 staff members each year• Trained new callers and assessed areas for growth via one-on-one quarterly check-ins• Communicated with alumni through yearly calling cycles to reinvigorate their relationship with the university, personally raising over $30,000

• Assisted professors in teaching courses in Critical Thinking and Journalism, focusing on the intersections of race, gender, and sexual orientation in literature and media coverage• Cultivated a community for first-year students participating in the program through scheduled events and activities around the Chicagoland area• Led workshops to ease the transition to Northwestern and help students prepare for the academic rigor of the university

• Assisted incoming undergraduate students by sharing resources and individualizing the college transition process• Facilitated dialogues about Diversity & Inclusion, Mental Health/Wellness, Alcohol, Sexual Health & Consent, and Navigating Academics• Developed individual approaches in assisting each student to account for the diversity of transition experiences and their challenges

• Spearheaded promotional events for the company’s four radio stations to further improve its relationship with the surrounding community• Investigated local policies and scheduled on-air interviews with politicians running for office, informing an audience of 14 counties leading up to elections