Bryce Bernard Email & Phone Number

Florida, United States

• Repiensa Consulting assists small business and startups with strategic planning, communications, process management, and marketing. In this role, I define problems within businesses and collaborate to execute change.
• Improved CRM (Customer Relationship Management) database process by identifying buyer personas and segmenting customer types.
• Developed web strategy that improved user flow process and increased conversions by performing website analysis and QA testing.
• Developed framework for a mobile app using wireframing techniques (This is the blueprint of application structure, process, and functionality.)
• Attended the Clean Tech Open in Silicon Valley with an engineering start-up (Black Pine Engineering) that specialized in EDGE Methodology

Pittsburgh, PA, US

Training lead for all newly hired media analysts. Trainees developed marketing agency skills and how to adjust to working in fast pace agency environment. Led marketing strategies for 3 B2B clients

Waco, TX, US

Wrote proposal to senior management to manage local listings (Google, Yelp, Bing, etc.) in-house. This proposal saved the company over $350,000 and provided more accurate data for local listings for franchisees. (This was implemented post-departure.)Served as liaison between major lead generation firms (Home Advisor, Angie's List, Yelp, etc.) and corporate.

Waco, TX, US

Created video strategies to help boost brand awareness both locally and nationally. This resulted in creating significant social media video content for two major brands. Wrote and developed competitive analysis reports for Molly Maid. The reports focused on how Molly Maid's competitors attracted new customers as well as recruited employees. These reports.

Southfield, Michigan, US

• Attracted new donors/volunteers, provided real time updates, and assisted in recruiting new employees by process modeling a new company website as part of a rebranding campaign. (www.OpeningGatesMI.org)
• Was featured in local media (a news segment on local ABC affiliate (WXYZ) and a radio interview on local CBS radio (WWJ-950) to help promote fundraiser campaign by contacting journalists through press releases and.
• Reduced supply costs and developed an efficient process management system by replacing paper forms with electronic forms.
• Updated and revised company’s Policies and Procedures and Employee Handbook.

Lansing, Michigan, US

• Promoted from the Admissions Representative position
• Developed student demographics report that highlighted trends in age, race, and graduation/drop rates. This provided an opportunity to utilize accurate information and create an effective marketing strategy.
• Responsible for the coordination, development, and production of new commercials to help launch a new media campaign.
• Lowered the cost of production of marketing materials by 25%.
• Worked closely with third party vendors (TV buyers, Networks/Local TV stations, affiliate marketing companies, etc.)
• Responsible for updating sales call processes to meet the requirements of the TCPA. (Telephone Consumer Protection Act)

Lansing, Michigan, US

• CRM Management
• Developed relationships with prospective customers during the sales process
• New Business Development
• Report Writing
• Wrote a marketing proposal that led to my promotion as marketing manager

• The Night Link LLC was a start-up online marketing company that helps promote clubs, bars, and events throughout Southeastern Michigan
• Worked with over 20+ promoters, bars, and event venues (all repeat business)
• Increased visibility for clients by creating promotional photos and videos of various events
• Went from collecting bottles at MSU games to create capital to developing a profitable business model

East Lansing, MI, US

• The call center was a pilot program launched by the State of Michigan to help AFC homes, retirement communities, and assisted living facilities successfully run background checks on their workers.
• Promoted to this role while still handling the responsibilities of my student research assistant role
• Analyzed call center metrics (call time, response time, response accuracy, etc.) to improve efficiency
• Provided quality assurance on calls to ensure compliance and customer satisfaction
• Trained employees and co-wrote the training protocol for new hires

East Lansing, MI, US

• Spent two years working on a team project where I extracted demographic and personal information from newspaper articles relating to IPV (Intimate Partner Violence). During this time, I also was exposed to quantitative.

Bachelor'S Degree, Marketing

Associate'S Degree, Business/Commerce, General