An artificial intelligence-based technology platform providing integrated, automated digital marketing solutions for restaurants.● Spearhead the front and back end development of comprehensive digital marketing platform (e.g.; front-and back-end development, database management, UX design and user observation/research), with 33 clients currently onboarded● Work directly under the CEO to align software development efforts with the company’s overarching goals and vision● Present weekly software development updates to the CEO, Head of Marketing, and development team (7 software developers) to present progress, exchange ideas, and gather feedback; effectively iterate on software platform to enhance features and functionalities● Collaborate with developers utilizing Git to manage simultaneous workflows and cohesion● Multitask efficiently, managing concurrent tasks and responsibilities within a fast paced environment● Successfully implement and integrate solutions utilizing languages including TypeScript, Tailwind, and Angular webapp framework

An award-winning, global specialty coffee brand with locations throughout Singapore, the US, and Australia. ● Led a ground-up redesign of the company website to align visually with the recent rebrand (executed by Lippincott) and to create a user-centric, intuitive design, increasing sales by ~43% (as of 1 year after new website launch)● Established robust e-commerce presence by creating and managing extensive direct-to-consumer product catalog; successfully expanded online footprint through front-end design and back-end integration● Applied UX best practices to enhance navigation, accessibility, and overall user satisfaction across the website, contributing to increased customer engagement and conversion rates● Adapted web design to Singapore-specific website, ensuring cultural relevance, localized user experiences, and a deep understanding of user behavior in diverse contexts● Collaborated effectively with marketing, development, and executive teams, translating business objectives into UX/UI design solutions and bridging the gap between design and functionality● Managed social media accounts to elevate customer engagement through strategic content creation● Promoted at 1 year for outstanding output, strong collaboration, and excellent leadership and communication skills

A home grown manufacturing jewellery store focusing on creating one of a kind pieces. Also home for the most fashionable jewellery designers in New Zealand and Australia.● Digital Advertising: Planned, executed, and optimized digital advertising campaigns across multiple platforms, including Google Ads, Facebook Ads, and Instagram Ads. Conducted keyword research, developed ad creatives, and monitored campaign performance metrics to maximize ROI and drive targeted traffic to the website. Implemented A/B testing strategies to optimize ad copy, visuals, and landing pages for improved conversion rates.● Custom Animations for Website and Marketing: Conceptualized and created custom animations to enhance the visual appeal and user experience of the company website and marketing materials. Utilized animation software such as Adobe Animate to design dynamic and engaging animations that effectively communicated brand messaging and product features. Collaborated with web developers and designers to seamlessly integrate animations into website layouts and marketing collateral.● Digital Illustrations: Produced digital illustrations for use in various marketing materials, including social media posts and digital advertisements. Created original artwork that aligned with the brand's storytelling objectives, conveying key messages and evoking emotional connections with the target audience. Applied illustration techniques to depict product features, lifestyle scenes, and brand narratives in a visually compelling manner.● Graphic Design for Product Launch: Led the graphic design efforts for product launches, creating visually stunning assets that showcased new jewellery collections. Developed eye-catching visuals for product packaging, social media teasers, and website banners to generate excitement and drive sales. Ensured brand consistency and adherence to design guidelines across all marketing channels, reinforcing brand identity and positioning in the marketplace.

A leading SCUBA diving center located on the Indonesian Island of Nusa Lembongan (Bali)● Staff Development: Implemented comprehensive training programs for dive instructors and support staff, focusing on safety protocols, customer service excellence, and environmental conservation practices. Mentored and coached team members to enhance their skills and professionalism, resulting in a cohesive and high-performing team.● Professional Level Training: Spearheaded the development and execution of professional level dive training courses, including PADI Divemaster and Instructor Development Courses (IDCs). Ensured adherence to PADI standards and provided personalized instrution to candidates, resulting in a high success rate in certification and increased customer satisfaction.● Social Media and Marketing: Led the creation and execution of social media marketing campaigns to promote dive trips, courses, and special events. Developed engaging content (Photo & Video) , managed social media platforms, and leveraged influencer partnerships to expand the brand's reach and attract new customers. Implemented analytics tracking to measure campaign effectiveness and optimize marketing strategies.● Email Marketing and Reservations: Managed email marketing campaigns to nurture leads and drive bookings for dive trips and courses. Utilized CRM software to segment email lists, personalize content, and track engagement metrics. Streamlined the reservation process by implementing online booking systems and optimizing reservation workflows, resulting in improved efficiency and customer satisfaction.

● Dive Manager: Oversaw daily dive operations, including scheduling, briefings, and safety protocols. Managed staff, ensuring standards and customer satisfaction.● Equipment Service Technician: Conducted maintenance and repairs on diving equipment. Managed inventory and coordinated with suppliers.● Staff Development: Provided training and mentorship to dive guides and staff, focusing on customer service and conservation practices.● Professional Level Training: Facilitated PADI Divemaster and Instructor Development Courses. Prepared candidates for certification exams.● Email Marketing and Reservations: Managed email campaigns and reservation systems. Utilized CRM software for guest databases and bookings.● Upper Management Support: Provided guidance to managers at other dive centers. Collaborated on strategic initiatives and operational improvements.