Bryce Allen Email & Phone Number

Salt Lake City, UT, US

-Manage product and creative teams. -Responsible for product roadmap, merchandising strategy, product launch and promotional campaigns. -Developed campaign strategy framework and marketing calendar, leading to successful product launches and 47% YOY Black Friday revenue increase. -Reduced SKU count by 65%, created runout plans to reduce inventory and.

Lehi, Utah, US

• Created and managed integrated marketing strategy/promotional plan for company, contributing to triple digit company growth during tenure.
• P&L and strategy owner for Seating category. Increased online sales by 322% in most recent 12 months.
• Implemented bundling strategy for seat cushions which increased average order size by 44%.

Lehi, Utah, US

• P&L and strategy owner for bases category. Identified portfolio gap in bases category, led the development and launch of new Purple Foundation which has sold $24.4MM since November 2019 launch.
• Designed company promotion strategy to increase sales and shift mattress sales mix to more profitable models. Mix shift drove an incremental $25MM+ revenue and profit annually.

Irving, TX, US

• P&L owner for $48 Million Kleenex on-the-go business. Partnered with retailers to drive >3% YOY sales growth.
• Brand eCommerce lead. Crafted Kleenex eCommerce strategy, which drove over 60% year-over-year growth on Amazon, Walmart.com, Target.com.
• Within two months on the brand, recognized and cut two inefficient programs, saving $300k in annual spending.
• Managed MBA intern, providing coaching on two successfully completed projects.

Irving, TX, US

• P&L owner for $78 Million dollar U by Kotex Liners business.
• Let team of engineers, graphic designers, sales, finance and other functions to launch of new Liners product, including packaging and go-to-market plan to deliver $3.8 million in annual sales.

Irving, TX, US

• Launched re-designed website, implementing responsive design and key search terms, which improved organic traffic by 6%. This redesign, combined with social media, resulted in a #14 ranking by L2’s digital IQ ranking.
• Led development of U by Kotex brand performance tracking process. My brand process was seen as best in class across Kimberly-Clark North America.
• Streamlined Kimberly-Clark FDA compliance process for tampons, which resulted in all 52 projects being completed on-time, while cutting the time spent by the team in half.
• Chosen to lead on-boarding program for new marketing hires. Transformed program from a two-week orientation into a year-round training program designed to help new marketers build competency and a network within the.

Irving, TX, US

Used Nielsen sales data to identify and recommend a new product launch opportunity with the potential to earn $20.5 million annually. Created business development plan for new product launch, including: product features, sourcing, launch timing, consumer selling proposition, customer sales story and comprehensive financial evaluation.Identified key drivers.

New York, New York, US

Managed overall advertising media budget of over $5 Million per year for 8-10 clients. Utilized media expertise to build custom plans and provide recommendations based on clients’ budget and objectives. Negotiated and placed media buys which saved clients up to 35%.Launched online morning campaign to drive Subway breakfast trial; resulted in 20,000.

New York, New York, US

Managed advertising creative delivery process to media outlets in over 35 U.S. markets.Conducted market research for new business pitches.Helped to organize department internship program and managed daily work load of three interns.

Salt Lake City, UT, US

Negotiated online media placements for clients, such as Google, IBM and Cisco.Forged relationships with niche industry websites, while negotiating pay-per-click advertising campaigns that saved clients an average of 25%.

Worked with the Marketing Director to plan and coordinated Halloween festivals for over 15,000 visitors; captured over 1,000 new newsletter subscribers in 2 days. Managed company social media and increased Facebook friends by over 750.

Taught Spanish language to missionaries. This included grammar, reading, pronunciation and cultural education. Trained missionaries in teaching methods.

Master Of Business Administration (Mba), Brand And Product Management

Bachelor'S Degree, Communications (Emphasis In Advertising)

Education record