Responsible for developing and managing enterprise capabilities and APIs for inventory and incentive data across Cox Automotive. I formulate an in-depth understanding of problems by customer segment by partnering with UX, marketing, client solutions and business stakeholders to observe and solicit feedback from consumers and clients using design thinking methods and the jobs-to-be-done framework. I also partner with Product Owners, UX, Architecture, and Engineering to deliver prototypes and tests to validate solutions. I create and maintain the product strategy and roadmap, create business plans to secure funding, and develop the go-to-market strategy. I create epics in accordance with the scaled agile framework and work with Product Owners to ensure the delivery team is aligned with features. I also collaborate with other Product Managers/Directors to ensure alignment with other Cox Automotive products and solution sets.

I was a release train product leader that supports a team of Product Managers and Owners who manage the inventory product suite within the Dealer.com brand at Cox Automotive. I am also responsible for partnering with other product, business, engineering, and architecture leaders across the various Cox Automotive portfolio groups to champion for and lead the development of new emerging products to support the needs of the enterprise. I work closely with the executive leadership team at Dealer.com to identify and prioritize new product initiatives on a quarterly and yearly basis and translate those into product roadmaps.

I worked within the Dealer.com brand at Cox Automotive to develop a collection of API’s to power inventory, catalog, and incentives data for internal Cox Automotive partners and external OEM and lender clients. I was responsible for developing the product vision and strategy as well as working with engineering teams on product execution. I also developed a pricing framework that accommodated both our internal and external partners needs which forecasted over $3M in revenue for the first year.

Working within the Dealer.com brand to develop a collection of services to power inventory, catalog, and incentives data for internal Cox Automotive partners like AutoTrader.com and KBB.com as well as external clients like BMW and Bank of America. I have been responsible for developing the product vision and strategy as well as working with engineering teams on product execution. I have also developed a pricing framework that accommodates both our internal and external partners which is forecasting over $3M in revenue for the first year.

Established in 2001, Dealertrack and its web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents, and aftermarket providers.Dealertrack’s award-winning solution set for dealers is the industry’s most comprehensive including a Dealer Management System (DMS); Inventory, Sales/F&I, and Interactive; a web-based network for arranging vehicle transportation and shipping; electronic motor vehicle registration and titling applications; paper title storage; and digital document services.As a Product Manager for the interactive division I was responsible for integrating Dealertrack's digital retailing services including SmartFind, PaymentDriver, FinanceDriver and TradeDriver into the ClickMotive suite of products that made up the Dealertrack Interactive solution. Also responsible for developing a responsive dealer website solution that powered over 2,500 Ford and Lincoln dealer websites which accounted for over $5M in annual revenue.

Loyal Insider provides businesses with customizable loyalty rewards and text message marketing programs. With our product and services business can eliminate the need for expensive swipe cards or flimsy punch cards and replace them with our state of the art loyalty kiosk. We can work with virtually any business, but our ideal industries are mind and body, food and dining, auto, real-estate, shopping, services, community, and entertainment.

I was responsible for planning and marketing the Fusion suite of products which included websites, mobile websites, SEO/SEM, video marketing, social marketing and SMS marketing services as well as a QR codes. My responsibilities included gathering and prioritizing product requirements, defining the product vision and roadmap, and working closely with technology to deliver award winning features. I also managed the creative team and worked with sales, marketing, and support to ensure revenue and customer satisfaction goals were met. We supported over 3500 automotive dealers nationwide on our platform including AutoNation, who was the number one Auto Group in the country, and OEM endorsements from Acura, Toyota, Scion, Ford, and Lincoln which accounted for almost $10M in annual revenue.

Managed a team of 3 team members that maintained over 400 Toyota and Scion websites. Interacted with clients daily to increase brand awareness, conversion, sales, and visibility. Collaborated with Gulf States Marketing to maintain a support roadmap as well as worked with product and project management to integrate that into the engineering development cycles.

Maintained relationships with over 150 Ford dealerships to understand the clients overall objectives and marketing goals. Implemented and maintained online marketing initiatives including Web, Mobile, SEM and SEO, and served as a point of escalation for issues or activities that the client encountered while utilizing the ClickMotive product suite.

Managed Google, Yahoo and Bing search engine marketing campaigns for 100 automotive dealers and dealer groups. Was responsible for bid management, collecting and analyzing Google Analytics data, tracking conversion rates, performing cost analysis and evaluating marketing tools to develop an effective SEM strategy for each client.

Was responsible for the planning, design, and implementation of a complete website. Designed with standards compliant code with emphasis on compatibility, accessibility, and search engine optimization. Also developed and reinforced company's brand identity by creating brochures, case studies, print advertising, email promotions and online marketing.

Designed and created a one page print ad that was used in Texas Monthly Magazine and the Nacogdoches Daily Sentinel for the first quarter of 2007. Was responsible for the photography, text, layout and overall design, and I had the opportunity to work with the client throughout the editing and revision stages to get the marketing collateral ready for final production.