Bryce K. Email & Phone Number

Florida, United States

Nation

National Sales DirectorAs National Sales Director at BioLineRx, I provide strategic leadership for sales strategies and demand generation across the U.S., focusing on stem cell mobilization therapies. I oversee all aspects of team performance, customer engagement, and key opinion leader (KOL) relationships, driving market penetration and adoption in a highly competitive biopharmaceutical landscape. My role centers on aligning strategic goals with execution excellence to ensure impactful results in oncology and rare disease therapies.• Built and Led BioLineRx’s First National Team: Established a national TAM team, defining roles, performance metrics, and cross-functional collaboration strategies to optimize sales impact and strengthen brand presence in key academic oncology centers.• Developed Strategic KOL Engagement Plan: Created a comprehensive Key Opinion Leader (KOL) engagement strategy in partnership with marketing and other stakeholders, fostering influential relationships with oncology thought leaders.• Enhanced Business Acumen and Team Collaboration: Cultivated a high-performing, collaborative team culture focused on understanding and achieving key metrics, supporting objectives through a shared sense of accountability and purpose.

Nation

National Sales DirectorAs National Sales Director at Bluebird Bio, I led the launch and development of the company’s first national gene therapy sales team, building foundational sales operations to support groundbreaking FDA-approved gene therapies for severe genetic disorders. Initially overseeing the eastern region as Senior Regional Business Director, I was promoted to lead nationwide efforts, focusing on accelerating patient access, qualifying treatment centers, and executing a commercialization strategy that brought innovative therapies to market. My work centered on expanding access and ensuring the successful delivery of life-changing treatments to patients in need.• Built Foundational U.S. Sales Infrastructure: Established Bluebird Bio's first nationwide sales structure, including comprehensive onboarding and tailored development of processes and systems to streamline demand generation and facilitate patient access.• Surpassed Qualified Treatment Center Goals: Achieved and exceeded target by onboarding 40 Qualified Treatment Centers across the U.S., establishing a critical network that expanded patient reach and facilitated access to life-changing gene therapies.• Drove Financial and Market Alignment for Gene Therapy Adoption: Shifted market perception by educating hospitals and clinicians on the long-term value of gene therapies and securing insurance buy-in.• Enhanced Cross-functional Integration and Strategic Insight: Built advisory boards and nurtured high-impact connections between thought leaders and executive leadership, advancing both product insights and market strategy.• Strengthened Performance Culture with a Patient-centered Mission: Developed a high-performing team culture centered on accountability, growth, and patient-first values, consistently achieving performance targets to transform patient care.

Southeast

Regional Business DirectorAs Regional Business Director at Global Blood Therapeutics (GBT), I built and led the inaugural Southeast sales team for the commercialization of Oxbryta, a groundbreaking therapy for sickle cell disease. I developed and executed sales strategies, fostered team development, and engaged key stakeholders in an underserved community. Despite the challenges of the pandemic, I drove significant growth and strengthened access to this critical therapy, making a meaningful impact in the lives of patients with sickle cell disease.• Achieved Record-Breaking Sales Growth: Led the Southeast team to exceed sales targets, achieving 110% of goal in 2019 and consistently surpassing forecasts in the first half of 2020 to ~130% despite a shift to virtual engagement.• Pioneered Patient-Centered Regional Strategy: Established a cohesive, patient-focused approach within the Southeast sales region, enhancing outreach to clinicians, payers, and community-based organizations.• Strengthened Ties with Underserved Communities: Strategically engaged with community-based organizations to connect patients with trusted clinicians and advocates, solidifying GBT’s commitment to addressing unmet needs in sickle cell treatment.• Southeast Regional RBD Award Winner, 2019

Northeast

Immunology and Oncology Sales ProfessionalAs an Immunology and Oncology Sales Professional at Genentech, I drove demand for rheumatology and oncology therapies across the Northeast region, managing end-to-end account relationships and delivering customized solutions for complex healthcare systems. I collaborated cross-functionally to ensure product access, provide clinical education, and support reimbursement processes, aligning with client needs to achieve impactful outcomes in patient care.• Successfully Transitioned from Immunology to Oncology Sales: Promoted to oncology sales, a highly competitive field within biopharma, due to complexity of science. • Built Credibility with a Tenured Team: Overcame initial hesitancy from experienced colleagues by demonstrating expertise, collaboration, and adaptability, ultimately becoming a trusted resource within a territorial team.

Northeast

Regional Business ManagerAs Regional Business Manager at Roche Diagnostics, I led and developed a high-performing Point of Care sales team comprising six sales professionals and three clinical diabetes educators. I focused on driving market growth in the competitive diabetes therapy space, implementing strategic initiatives that strengthened brand loyalty, protected market share, and maximized revenue. My leadership emphasized team development, customer engagement, and innovative strategies to achieve sustained success in a dynamic healthcare environment.• Achieved 150% of Plan Across the Region: Surpassed sales targets and grew market share by driving a 0.1% year-over-year market share increase in a competitive market dominated by generic alternatives.• President’s Club Winner: Recognized with President’s Club honors for outstanding sales achievements.• Roche High Potential Employee Designation, 2015

Northeast

Division Sales ManagerAs Division Sales Manager at Sanofi, I led a team of 13 in the highly competitive Insulin Franchise, driving innovative sales strategies and fostering collaboration across key stakeholders. I championed matrix leadership by aligning efforts between Market Access, Marketing, and Pharmacy teams, strengthening Sanofi’s position in both retail and specialty pharmacy channels. My focus on strategic execution and cross-functional collaboration delivered impactful results in a dynamic healthcare market.• Transformed Team Performance to Win International Recognition: Led an underperforming team to win the prestigious 2013 International Award, placing in the top 1% globally, was recognized with a celebration at Sanofi HQ in Paris.• Honored as ADA’s First Non-Medical Chairman: Appointed by the American Diabetes Association (ADA) as the only non-medical Chairman for the ADA Chicago Expo, the largest diabetes educational event in the U.S.

Master'S Degree, Executive Master Of Business Administration (Mba) With Specialization In Applied Management

Bachelor Of Science - Bs, Business Management