Samsung Global

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Client: Canadian Tourism Commission. Led the global aspects of the business at DDB Vancouver. From Global communications to Global planning and execution. Managed a hub model approach in collaboration with DDB London.Strategy and Planning: Brand steward and account lead on Global platform development. Promoted insight driven, integrated creative thinking that was globally versatile. Embraced, maintained and promoted strategic thinking in partnership with strategy team.Integration: No channel not embraced. Directed an integrated team online and offline with focus on social media, global strategic implementation and governance. Creativity: Inquisitive and curious, always asking questions and analyzing the balance between all the perspectives: client, planning, and creative.

On behalf client, Canadian Tourism Commission (CTC), I led an integrated global team to plan and manage campaigns in both the United States and Mexico. The integrated team included, advertising, media, digital, social media, direct, and experiential disciplines.Creativity: Drove strategy and creativity through an integrated approach to reach the consumer with thoughtful and provoking moments that stayed true and, at times, respectfully challenged the CTC brand.People management: Managed a twenty-plus person team in the execution of the communication plan through various channels, departments, and countries. Fiscal Responsibility: Managed multimillion dollar budgets within one percent (1%)